Vasanth Seshadri, founder of independent creative agency The Sunny Side, shares learnings on various aspects of marketing, advertising and creativity.
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Looking at health care through the perspective of the patient in four elements: engagement, education, empowerment, and encouragement. Featuring national and local speakers joining us to talk about how we can improve the system as a whole. Music licensed from Purple Planet Music.
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Conversations with the brightest founders and investors in fintech.
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What's fintech investing all about with Osborne Saldanha
1:20:12
1:20:12
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In this episode of the Rainmatter podcast, we spoke to Osborne of EMVC. He is quite clued in with the fintech investing space. We spoke about his view on spotting some of the disruptive teams, thoughts on fintech regulations, and more. Please enjoy this conversation with Osborne. We'd also love to hear your thoughts and feedback, we're @rainmatteri…
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Talking early stage investing with Kushal Baghia of All In Capital
1:10:43
1:10:43
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1:10:43
In this episode, we caught up with Kushal Baghia from All In Capital to talk about the state of early-stage investing in India. Kushal has around 8 years of experience as an investor and has supported around 130 teams throughout his career. Having started his investing career at FirstCheque, he then set up his own fund All In Capital, through which…
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Shop for Your Surgery - S2E9
34:14
34:14
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34:14
Did you know you can shop for surgeries, and not compromise on quality? Did you know direct pay surgeries may actually save you money? How are surgery prices decided? If you find a place that can get you the surgery for cheaper, how do you navigate insurance? Dr. Kainkaryam joins a conversation with founders of Wellbridge Surgical Dr. Eric Inman, D…
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Whats the fuss about Green Hydrogen anyway?
1:09:17
1:09:17
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1:09:17
This week, I caught up with Suruchi (CEO) and Suhail (CTO) from Ossus Bio. Ossus is a climate tech startup that is developing a bioreactor to product green hydrogen. Ossus was founded in 2017 by Suruchi Rao, Shanta Rao, and Kamar Suhail Basha. They are working on green hydrogen by using waste carbon in industrial effluents as the starting material.…
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Movement as Therapy - S2E8
37:29
37:29
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37:29
Do you need insurance to see a Physical Therapist? Is everyone an athlete? How do you become a physical therapist? What is the difference between evidence-based vs. evidence-informed medicine? How do you choose the right Physical Therapist? When does imaging play a role? Dr. Kainkaryam chats with Roger St. Onge, founder of Move Athletics and host o…
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Healing with Functioning - S2E7
30:39
30:39
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30:39
What is an Occupational Therapist? What does does integrative medicine like Yoga have to do with Occupational Therapy? How does an Occupational Therapist differ than a Lactation Consultant for newborn feeding? How can Journey Dance help you? Dr. Kainkaryam chats with Jennifer Hirschberg-Wise, an Occupational Therapist and founder of Radiant Journey…
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Live Life with Purpose - S2E6
24:29
24:29
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24:29
How do you set goals? How do you figure out what to achieve? How do you plan success? Can a vision board help? Why is it important to say "no"? Can ikigai help us? How do we change our behaviors, especially when the largest determinant of health is human behavior? Dr. Kainkaryam discusses it all with our guest Scott Weiss, Founder of Kay Journal an…
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Winning the Food Fight at Home - S2E5
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30:06
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30:06
Are you struggling feeding your child? Are you frustrated that one day they love their food but another day they don’t? What tools do you use to ensure your kids get good nutrition? What about organic or non-organic foods? What role does dessert play? How do we eat healthy knowing the rising epidemic of pediatric obesity? We discuss it all with our…
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Organizing economic and financial data with Ashutosh Datar
58:37
58:37
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58:37
IndiaDataHub is a data portal that aggregates and provides insights on economic and financial data. Though the government, regulators, and other systemically important institutions publish tons of data, it's highly unstructured and messy. Ashutosh had long dealt with the issue of messy data and based on his experiences, he started IndiaDataHub star…
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Making sense of the madness in the startup world with Sriram Mani
53:37
53:37
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53:37
2021 was a banner year for startups. According to Crunchbase, $643 billion of venture money went into startups, compared to $335 billion in 2020 globally. Investors poured $38 billion into Indian startups in 2021 compared to $11.1 billion in 2020, according to Fintrackr. The sheer amount of activity in the world of startups was maddening. 2021 will…
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Episode 14: The People From Beyond The Mountains
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10:41
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My second book and first novel, The People From Beyond The Mountains, came out recently. Here are my thoughts about this climate change novel and how I went about writing it. Please get your copy from the links below. E-book: https://www.amazon.com/dp/B09C38C5G5 Paperback: https://www.amazon.com/dp/B09BY81SNV…
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People often think that HIPAA is there to help prevent people from finding out about their personal information. In actuality, the law actually focuses on the "portability" and "accountability" of such data, and where and how it can be shared. In casual lingo, people often joke around, "oh that's HIPAA" or "that's a HIPAA violation," and even medic…
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Making investing easy with Vasanth, Rohan and Anugrah of smallcase
1:18:18
1:18:18
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Thanks for tuning to episode 3. In this episode, Nithin caught up with Vasanth Kamath, Anugrah Shrivastava, and Rohan Gupta, the founders of smallcase. In this freewheeling conversation Vasanth, Anugrah, and Rohan talk about: 0:00 Introduction and Individual backgrounds 9:20 The chronology of the smallcase story 12:05 What's smallcase 13:13 The Rai…
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Episode 13: How To Make Others Build Your Brand?
12:52
12:52
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When Coca-Cola fans went to town with memes after Cristiano Ronaldo picked up a water bottle, it showed the power of a brand like Coca-Cola to inspire people to build the brand for them. Is it just a case of lightning in a bottle, or is there more method to fan-driven brand building?Kirjoittanut Vasanth
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People often confuse health insurance with health care. They are NOT the same. Insurance is a way of PAYING for care, and is not care in itself. Health insurance is also just ONE way of paying for higher cost care. There are other ways to pay for care, one of which is medical cost sharing. Many individuals have chosen this method of paying for high…
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COVID has changed the way we work and live. Unemployment rates went up. But did you know that individuals with intellectual and developmental disabilities have an unemployment rate of over 80% at baseline? Imagine if you went through school only to be told that you may not have a job afterwards? So what is life like in these families? In this authe…
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Making financial education accessible with Prateek Singh of LearnApp
1:00:49
1:00:49
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1:00:49
In Episode 2, Nithin speaks to Prateek Singh, the founder of LearnApp on how he working on making quality financial education accessible. Prateek talks about: 00:00 LearnApp 4:51 Prateeks' background and his trading journey 16:36 The behind deciding to teach people 25:56 How LearnApp started 29:39 Demographics of LearnApp users 32:40 Competi…
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#DoctorsDirtyLaundry - S2E1
39:25
39:25
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39:25
Ever wonder what happens behind the scenes in a doctor's life? Or why your visits may last only 8-12 minutes? Did you know doctor's may get pay cuts if they don't see a certain number of patients a day, or if they don't bill a certain amount of money? In this behind-the-scenes season premiere of 4 Elements of Health Care, Dr. Vasanth Kainkaryam, Fo…
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Making taxes easy with Vishvajit Sonagara of Quicko.
59:51
59:51
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59:51
Yay, we finally decided to start a podcast. Thanks for tuning in to the first episode of The Rainmatter Podcast. The idea of the podcast is to talk and learn from the best and brightest founders and investors in the Indian startup ecosystem. We hope this podcast becomes a source of learning in your entrepreneurial journey. In the first episode, we …
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Episode 12: Does Great Copywriting Still Have a Place Today?
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Why do we always need to go back several decades for the greatest examples of advertising copywriting? Has the craft taken a beating in recent years? Or has it simply evolved?Kirjoittanut Vasanth
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The year of COVID - is there an end in sight? Well, besides the fact that the calendar year is coming to a close, there may be a vaccine soon! But it's the first of its kind. What do we know about it? What do we know about vaccines in general? Why do we vaccinate? In this episode, we explore some of these questions and share some insights on the ne…
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Episode 11: The Crisis of Masculinity in Advertising
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13:26
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Advertising's portrayal of men gravitates towards two extremes: Powerful alpha males and powerless weaklings. Why don't we have a more nuanced portrayal of men and masculinity?Kirjoittanut Vasanth
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Episode 10: What We Can Learn From Those Who Overcome Ageism In Advertising
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13:39
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Ageism in advertising is a topic that rears its head from time to time. What can older professionals do to shield themselves from it? What can they learn from those who have successfully stayed relevant in their 60s and 70s?Kirjoittanut Vasanth
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Episode 9: Cultural Engineering
10:56
10:56
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A sneak peek into my new book (Cultural Engineering: The role of brands in a changing world) and the philosophy underpinning it. For the full scoop, get the Paperback from https://www.amazon.com/dp/B08F6MVD12 or the E-book from https://www.amazon.com/dp/B08CXKRPMTKirjoittanut Vasanth
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A picture's worth a thousand words...but is it worth over a thousand dollars? In this episode, we explore the world of medical imaging, as we look at access and costs, and learn about a company that is fundamentally shifting how that is approached. Join us in discussion with with Lucas Takahashi, CEO and Co-Founder of Medmo, as we explore their inn…
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As we reflect over the past few months and look ahead, it has been a time when big decisions have been made, and will continue to be made. But how are some of these decisions made - at the town level, state level and federal level? What is the role of advocacy, and how do we ensure that our voice is heard? Join us in discussion with CT State Senato…
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It's Father's Day. That's a good day to look at one of the most enduring tropes in advertising: the father-son trope.Kirjoittanut Vasanth
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Episode 7: Brand responses to Black Lives Matter - Purposeful or Lip Service?
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11:38
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Brands today know that they cannot be silent on social issues. Black Lives Matter is no exception. But are brands wading into the topic in the right way? Which brands are a shining example of brand purpose and which are just virtue signaling?Kirjoittanut Vasanth
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Episode 6: The Changing Face of Healthcare Marketing
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13:04
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Healthcare marketing has become a happening space over the past few years. What has caused this wave of excitement in a category that was not always exciting in the past?Kirjoittanut Vasanth
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A new marketing discipline has exploded onto the scene in recent years: Trendjacking. What's the best way to do it? Why are some attempts more successful than others?Kirjoittanut Vasanth
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Episode 4: The Gap Between Idea and Execution
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10:47
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There's a big difference between a good idea and a good piece of work. So many ideas get lost in the gap between idea and execution. What can ensure that the original vision comes to fruition?Kirjoittanut Vasanth
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Physical activity and exercise - it's important, and we struggle. 42% of adults in the US have obesity, so why isn't our health system working? Do we struggle with motivation? Do we surround ourselves with the right people? Are all approaches to fitness the same, and how do you think about your own? And now more than ever, with COVID-19 stressors a…
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Episode 3: Are Local Insights Really Local?
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We've often extolled the virtues of local insights in advertising. But how many of these local insights are truly local? Are universal insights masquerading as local insights?Kirjoittanut Vasanth
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Episode 2: The Symbiosis of Data and Creativity
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12:35
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Some people think of it as a conflict between Data and Creativity. I believe that Data and creativity can do wonderful things together, and the symbiosis can power creativity and the greater good.Kirjoittanut Vasanth
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Amid the stressors that are impacting the entire world in this pandem(ic)onium, let's pause for a second to reflect on how we cope. Why do we have stigma against those afflicted with communicable disease? How do we cope with our stress? Can Qi Gong help us be more mindful and centered? Can something as simple as being aware of our breathing help? J…
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In conversation with Dr. Geeta Nayyar, one of the Top 25 Women in Health IT, we discuss the current reality of technology in health care. Can doctors access all of your records? Will artificial intelligence be a part of your care in the future? What is your relationship with the health record - both as a patient and as a provider? And finally, how …
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Episode 1: In-House Creative Teams or External Creative Agencies?
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Kicking off The Sunny Side podcast with a hot topic in advertising today: Are marketers better-off with in-house creative teams or external creative agencies?Kirjoittanut Vasanth
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In conversation with Gil Addo, CEO and Co-Founder of RubiconMD, e-consult platform, learn about how they are extending the knowledge of medical subspecialists to primary care physicians. Did you know that up to 40% medical specialist consults may not be necessary? Did you know there are options to tap into the knowledge of subspecialists without bu…
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When 36% of health outcomes is determined by individual behavior, how do we tap into the mind-body connection to influence some of those behavior challenges? Perhaps hypnosis can help us? Learn about what hynpotherapy is, how to find a good hynotherapist, and what studies have shown in terms of the benefit of hypnosis on conditions such as irritabl…
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The "M" Word - "Money" - something that is not often discussed in the clinical encounter. Let's learn about different ways of paying for healthcare, find out some fascinating statistics, and learn how to better be informed on options for how to contain your costs when you get care. Learn about medical cost-sharing communities, and other insightful …
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Health care in America is broken. We spend the most out of many countries on health care, and yet among developed countries our quality is among the worst. Why? Because the system doesn't allow us to develop true relationships with our patients. In our inaugural episode, we are joined by Dr. Rushika Fernandopulle, CEO and Co-Founder at Iora Health …
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