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Dr. Thomas Trautmann

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Every decision is made by a human brain! Learn the Science of Ethical Persuasion and discover how other people, entrepreneurs, business owners, CEOs experience life and their decision skills.
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Optimize

Nate Matherson

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Looking to scale an SEO channel and generate more traffic to your website? You are in the right place with the Optimize weekly podcast. Hosted by Nate Matherson, a content marketing and SEO leader, we go in-depth and tactical with an amazing selection of guests ranging from in-house SEO teams, agency folks, and solo practitioners who are crushing in their respective niches. Whether you are building an organic search channel for the first time or a seasoned pro, the Optimize podcast helps you ...
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The Industrial Talk Podcast Network

The Industrial Talk Podcast with Scott MacKenzie

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Industrial Talk is about celebrating the women and men of industry and manufacturing. We celebrate these innovative leaders and companies because they make our lives better and are changing the world for the better! These passionate leaders collaborate, innovate and educate with speed and purpose to positively impact people and communities around the world. Industrial Talk in collaboration with industry and manufacturing leaders address topics that include: Digital Transformation, Big Data, ...
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show series
 
Linda Fanaras, host of the B2B Brand 180 podcast, interviews Senthil Kumar, founder of SEO with Sentl, about his Five Step Jump Start SEO system. Senthil shares his success in ranking for over 100 keywords on Google's first page and earning over a million in revenue from his art studio using SEO and word of mouth. He emphasizes the importance of st…
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Industrial Talk is onsite at OMG, Q1 Meeting and talking to Justin Wilson and Erik Hendriks about "Data Distribution Service (DDS) the middleware that enables the free flow of data". Scott MacKenzie hosts a podcast celebrating industrial professionals and their innovations. At the OMG SQ1 meeting in Reston, Virginia, he interviews Erik Hendriks and…
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Industrial Talk is onsite at Accruent Insights and talking to Kristi Flores, CMO at Accruent about "It’s all about listening and solving today’s customer’s challenges". Scott MacKenzie hosts an industrial talk podcast episode featuring Christie Flores, head of marketing and SVP of partner programs at Accruent. Christie discusses the importance of c…
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Industrial Talk is onsite at FABTECH and talking to David Klotz, President at Precision Metalforming Association (PMA) about "Supporting the metalforming community for manufacturing success". Scott MacKenzie and David Klotz discuss the Precision Metalforming Association (PMA) and its role in the manufacturing industry. They highlight the impact of …
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Join Nate Matherson as he sits down with JH Scherck for the sixty-seventh episode of the Optimize podcast. JH is the founder of Growth Plays, an SEO agency specializing in helping B2B technology companies grow. He brings years of experience in guiding companies through the evolving landscape of SEO and content marketing. In today’s episode, Nate an…
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Industrial Talk is onsite at IoT Solutions World Congress and talking to Yasmin Cofan, Marketing Specialist at PAL Robotics about "How robotics are deployed to improve efficiency and address the mundane". Scott MacKenzie interviews Yasmin Cofan from PAL Robotics at the IoT Solutions World Congress in Barcelona. Yasmin, originally from Brazil, has b…
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Industrial Talk is onsite at Accruent Insights and talking to Marvin Clark, CIO at Accruent about "Customer centric innovation to solve today’s industrial challenges". Scott MacKenzie interviews Marvin Clark, CIO of Accruent, at the Accruent Insights 2024 conference in San Antonio. Clark discusses his background in financial services and his curren…
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Industrial Talk is onsite at DistribuTech and talking to Kevin Kucera with NW Signal Maintenance about "Ultra-Rapid Surge Arrester". Scott MacKenzie interviews Kevin Kucera from NW Signal Maintenance at Distribute Tech in Orlando, Florida. Kevin, a 34-year veteran in the electrical industry, discusses their niche services, including rail services a…
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Industrial Talk is onsite at OMG, Q1 Meeting and talking to Greg Porter and Chris Tranchina with Sev1Tech about "Digital Twin solutions applied to the manufacturing of rockets". Scott MacKenzie hosts the Industrial Talk podcast, celebrating industry professionals and their innovations. At the OMG q1 meeting, Greg Porter and Chris Tranchina from Sev…
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Scott MacKenzie hosts John Turner, CEO of Gafcon Digital, to discuss the application of digital twins in data centers and the construction industry. Turner emphasizes the inefficiencies in current construction processes due to silos and the need for a digital building lifecycle. He highlights the importance of digitizing construction through BIM an…
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Industrial Talk is onsite at IoT Solutions World Congress and talking to Giuseppe Serio, Vice President at Upstream Security about "Active cybersecurity visibility into your connected assets!". Scott MacKenzie and Giuseppe from Upstream Security discussed the critical importance of cybersecurity in the rapidly evolving field of autonomous vehicles.…
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Industrial Talk is onsite at Accruent Insights and talking to Richard Leurig, President of Accruent about "A comprehensive connected asset management solution". Scott MacKenzie and Richard Leurig discuss the Accruent Insights 2024 conference in San Antonio, emphasizing the importance of customer feedback and innovation. Richard, the new president o…
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Industrial Talk is talking to Abby Smith with Team Pennsylvania and Ronn Cort with Dunmore about "Team PA's Factory of the Future resource". Scott MacKenzie hosts a podcast celebrating industrial professionals and their innovations. In this episode, he discusses with Abby Kantor and Ronn Cort from Team Pennsylvania the importance of collaboration i…
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Claude Baudoin, co-chair of several OMG task forces, including the AI Platform Task Force, discussed the timeliness of AI standards. He highlighted the need for standards to address interoperability and portability issues in AI, citing examples like the portability of neural network models and standardization of image classifiers. Baudoin emphasize…
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Join Nate Matherson as he sits down with Daryna Kulya for the sixty-sixth episode of the Optimize podcast. Daryna is the co-founder of OpenPhone, a business phone system designed for startups and small businesses. In our episode today, Nate and Daryna explore OpenPhone's unique go-to-market strategy, including the scrappy tactics used to acquire th…
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Industrial Talk is onsite at OMG, Q1 Meeting and talking to Chris Ganacoplos with Preforce and Tim Schilbach with Penacity about "A connected industrial world requires sound cyber protection and compliance". Scott MacKenzie hosts an industrial podcast featuring Chris Ganacoplos and Tim Schilbach. Chris, from Perforce, discusses DevSecOps and contin…
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Lee Murray hosts a podcast episode discussing Operator Driven Safety and Reliability (ODSR) with Brad Nanna, Senior Vice President of Sales and Marketing for Iris. ODSR empowers operators, who are closest to the equipment, to identify and address potential issues before they become problems, reducing downtime, costs, and risks. The approach combine…
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Industrial Talk is onsite at PowerGen 24 and talking to Caitlin deBoer and Clarke Ellis with Gas Liquids Engineering about "Carbon Capture Sequestration for Enhanced Oil Recovery". Scott MacKenzie hosts an industrial podcast from PowerGen 24 in New Orleans, highlighting the importance of carbon capture in power generation. Clarke Ellis and Caitlin …
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Scott MacKenzie hosts Barry LaBov on the Industrial Talk Podcast to discuss differentiation in business. Barry, founder of LaBov Marketing, emphasizes the importance of identifying and highlighting unique features that set a brand apart from competitors. He shares his process of brand re-engineering, which involves discovering existing differentiat…
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Karen Quatromoni, Director of Public Relations at OMG, introduces the podcast series and its focus on the Digital Twin Consortium (DTC). Bill Hoffman, OMG CEO and Chairman, interviews Doug Kiehl, Senior Director at Eli Lilly and co-chair of the DTC's new pharma and regulatory Working Group. Doug discusses his 30-year tenure at Eli Lilly, the format…
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Industrial Talk is onsite at IoT Solutions World Congress and talking to Marc Tarrago, Event Director at Fira Barcelona about "Bringing global leaders together in digital transformation and cybersecurity!". Scott MacKenzie hosts an industrial podcast celebrating industry professionals and their innovations. At the IoT Solutions World Congress in Ba…
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Optimize B2B Email Messaging Linda Fanaras, host of the B2B Brand 180 podcast, interviews Naomi Soman from Storylogick about optimizing B2B email marketing strategies. Naomi emphasizes the importance of authenticity and personalization in email content, advising against overly visual-heavy emails. She outlines different types of emails, such as top…
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Industrial Talk is onsite at Xcelerate 24 and talking to Jay Hack, Vice President of Operations with Fluke Reliability about "Investing in innovation to significantly improve asset reliability". Jay Hack, Vice President of Business Operations at Fluke Reliability, discussed his role and the company's non-destructive testing (NDT) business, which fo…
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Scott MacKenzie hosts James Smejkal, Vice President of Sales and Marketing at CAP Logistics, to discuss asset management, reliability, and supply chain planning. James emphasizes the importance of having a plan to minimize downtime, noting that two-thirds of industrial companies experience unplanned outages monthly, costing $100,000-$125,000 per ho…
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Karen Quatromoni, Director of Public Relations for Object Management Group (OMG), hosts a discussion on the augmented reality (AR) ecosystem for enterprises. Christine Paray from Parade Research and Consulting introduces the topic of 2024 trends, focusing on hardware. Brian Hamilton and Nima Shams from DigiLens discuss the importance of true AR ver…
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Join Nate Matherson as he sits down with Kevin Indig for the sixty-fifth episode of the Optimize podcast. Kevin is an advisor to some of the world’s fastest-growing startups and has defined organic growth strategies for companies like Ramp, Reddit, Bounce, Dropbox, and Hims. Before becoming an advisor, Kevin led SEO and growth at major companies li…
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Industrial Talk is onsite at OMG, Q1 Meeting and talking to Sarah Causey, CEO of Implexus Lab about "Digital Twin - Real efficiency, real savings to optimizing your building assets". Scott MacKenzie hosts an industrial podcast from the OMG Q1 meeting in Reston, Virginia, celebrating industry professionals. Sarah Causey from Implexus Labs discusses …
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The discussion with Todd Beckerdite, a Senior Manager of Maintenance Foundation at Ajinomoto Foods, focused on the integration of AI in maintenance and reliability. Richard Leurig highlighted the evolution of generative AI, emphasizing its seamless integration into workflows. Todd discussed the potential of AI in creating decision trees for mainten…
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Scott MacKenzie hosts an industrial-focused podcast celebrating industry professionals and their innovations. He discusses the importance of marketing, sales, and branding in a commoditized market with Linda Fanaras, CEO of Millennium Agency and host of the B2B Brand180 Podcast. Linda emphasizes the need for a responsive website, social media strat…
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Industrial Talk is onsite at DistribuTech and talking to Bill Cappel and Kyle Slagle with Cross Discipline Engineering about "In a rapidly changing utility market, listening and driving to a solution is key". Scott MacKenzie hosts an industrial podcast from Distribute Tech in Orlando, highlighting the importance of innovation and problem-solving in…
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Industrial Talk is onsite at IoT Solutions World Congress and talking to Mark Kraeling, Solutions Architect at Wabtec Corporation about "Achieving sustainable solutions in transportation with data!". Scott MacKenzie and Mark Kraeling discuss the evolution of the IoT Solutions World Congress, highlighting its shift towards sustainability and environ…
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Join Nate Matherson as he sits down with Eli Schwartz for the sixty-fourth episode of the Optimize podcast. Eli is an SEO advisor who has collaborated with major companies like Coinbase, Tinder, and Quora, and is the author of the influential book Product-Led SEO. Eli shares his expertise on the current state of SEO, offering a nuanced view of AI o…
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Industrial Talk is onsite at SMRP 31 and talking to Brian Hronchek, Principal Trainer at Eruditio about "In the oversaturated world of Technology it always gets down to the people". Scott MacKenzie and Brian Hronchek discuss the importance of people in industrial innovation and the challenges faced in the reliability, maintenance, and asset managem…
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Industrial Talk is onsite at IoT Solutions World Congress and talking to Sally Liang, Head of Hanshow EU at Hanshow about "Customized IoT touchpoints for electric signage and smart stores". Scott MacKenzie and Sally Liang discussed the benefits of e-paper technology in retail, including cost savings and improved customer experiences. Sally explaine…
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Industrial Talk is onsite at PowerGen and talking to Vince Marino, President with Empowering Pumps and Equipment about "Real marketing solutions to amplify your message and opportunities". Industry leaders Scott MacKenzie and Vince Marino discussed the latest trends and innovations in the industrial sector, emphasizing the importance of networking …
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Join Nate Matherson as he sits down with Meg Scarborough for the sixty-third episode of the Optimize podcast. Meg is the CEO and founder of Megawatt, a B2B content marketing agency specializing in technical content for the tech industry. With a deep passion for technology, Meg has built her agency around helping companies in cybersecurity, develope…
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Industrial Talk is onsite at OMG, Q1 Meeting and talking to Dennis Dokter, Smart City Lead with Nexus Leeds about "Smart City - A journey to improving the quality of life". Scott MacKenzie and Dennis Dokter discussed the evolution of smart cities beyond digitization, emphasizing the importance of prioritizing quality of life and involving the commu…
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Industrial Talk is onsite at Xcelerate 24 and talking to Steven Hudson, Director of Professional Services with Fluke Reliability about "Vibration solutions to effectively and efficiently monitor your assets". Scott MacKenzie and Steven Hudson discussed the use of advanced vibration monitoring and analytics in industrial settings, while Stephen Huds…
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Chuck Atkins and Linda Fanaras emphasized the importance of having a clear target audience and foundational documents before leveraging AI tools in content marketing. They stressed the need for a strategy and intention, rather than relying solely on AI to generate content without direction. Chuck introduced his Title wave content platform, which pr…
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Industrial Talk is onsite at OMG, Q1 Meeting and talking to Jorge Maia and Rebeca Sousa with Crazy Tech Labs about "Merging AI with Digital Twin, IoT, IIoT to solve real problems". The potential of digital twins in the IoT ecosystem was discussed, along with the importance of data quality and the need for collaboration and interdisciplinary approac…
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Join Nate Matherson as he sits down with Jonny Price for the sixty-second episode of the Optimize podcast. Jonny is the VP of Fundraising at WeFunder, a platform that empowers startup founders to raise capital from their customers and community. With a background in management consulting and experience at Kiva.org, Jonny brings a wealth of knowledg…
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