Entrepreneurship is meant to open the doors to more revenue and freedom - but how does that actually happen? On the Big Deal Energy® podcast, host and business mentor Laura Khalil pulls back the curtain to show you how to build a B2B business you love, with amazing clients and bigger contracts. Through guest interviews, bite-sized strategies, and powerful prompts, you can harness that Big Deal Energy. Follow Laura @iambravebydesign on Instagram and Subscribe to the Big Deal Energy® Podcast a ...
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The Lean Out Your Business Podcast is dedicated to helping you accelerate business growth, simplify in order to scale, and lean out and do less to achieve more. Join International Lean Business Consultant, Business Coach, and Serial Entrepreneur Crista Grasso to discover the proven systems and strategies that provide more value to your clients, more profits for your business, and give you back more time in your day.
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Join Andrea Walker-Leidy, a seasoned small business owner, marketing, and publicity consultant, and a dedicated mom, as she explores the profound impact of storytelling in personal and professional growth. Far beyond the reaches of viral content and social media explosions, it's the unassuming days, like a Tuesday, that hold the real magic of our stories. Through a mix of personal insights and professional expertise, Andrea will guide us on how to cultivate, discover, and share our stories t ...
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E193 | Identifying the Best Right-Hand Person for Your Business Growth
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How do the people you surround yourself with, affect your overall business energy and productivity? What qualities would you prioritize in hiring your right hand? How do you keep your team motivated and excited about new ideas without overwhelming them? In this episode of the Lean Out Your Business podcast, I dive into the critical topic of finding…
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Defending the Vote: Tina Barton’s Story of Resilience and Reform
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Send us a text Tina Barton is a Senior Election Expert and Vice Chair of the Committee for Safe and Secure Elections. With a remarkable career in public service, Tina has served in various roles, including City Clerk of Rochester Hills and Senior Program Advisor at the U.S. Election Assistance Commission. Her dedication to ensuring safe and secure …
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E192 | Building an Internal Company Knowledge Base with Alyson Caffrey
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Ever feel like you're the only one who can do certain things in your business? This can keep you trapped in the day to day and keep your business from running like a well-oiled machine. What if you could shift that by systematizing your operations and building a knowledge base? In this episode of the Lean Out Your Business podcast, I sit down with …
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E191 | BTS Architecting an 8-Figure Brand
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Want to set up your business for massive success as we transition from Summer into Fall? I'm seeing many businesses in different states right now - some riding a high, others slowing down and trying to figure out how to pick things back up. Whichever state you're in, it's an interesting time to reflect and really think intentionally about what you …
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14: Unleashing Your Potential with Guest Lee Meadows
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Send us a text Lee Meadows, speaker and consultant, discusses personal growth and leadership. He shares insights on defying predetermined destinies and the importance of embracing unexpected opportunities. Highlights: The value of mentors in personal development Creating opportunities that didn't previously exist Viewing challenges as chances for g…
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E190 | Aligning Your Business with Your Soul Language with Jennifer Urezzio
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Are you truly aligned with your purpose or just going through the motions in your business? There is a big difference between leading a business that feels fully aligned and one that doesn't. An aligned business feels light and freeing, while a misaligned one feels heavy and frustrating. So how do you get into alignment? In this episode of the Lean…
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13: Empowering Women Through Jeeps and Coaching with Guest Jaime Matthews
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Send us a text Join Andrea as she sits down with Jaime Matthews, a life coach and leader of Jeep Babes, to discuss empowerment, resilience, and making a difference. Highlights: Jaime's journey from addiction to becoming a life coach The power of knowing your core values and living authentically How Jeep Babes is supporting domestic violence survivo…
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E189 | How Relearning Past Lessons Can Propel Your Business Forward
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What was the catalyst for starting your business? Did you find yourself having to learn a tough lesson or overcome something yourself that you are now passionate about helping others with? As entrepreneurs, we often share what we most needed to learn ourselves to get to where we are today. But there is a myth that once we've mastered something, we …
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12: Breaking the PR Mold: Jason Brown's Journey from Journalism to PR Pro
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Send us a text In this episode of It's Not Just a Tuesday, Andrea Walker-Leidy chats with Jason Brown, founder of PublicCity PR. Discover Jason's unique path from aspiring journalist to PR expert, his innovative approach, and the importance of genuine industry relationships. Episode Highlights: Jason's Path to PR: Transition from journalism graduat…
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E188 | How to Sign Bigger B2B Deals with Laura Khalil
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How can you overcome limiting beliefs and gain the confidence to land big B2B contracts? What specific strategies can consultants use to build relationships and trust within a large corporation to secure bigger deals? What steps are involved in determining and implementing value-based pricing? In this exciting episode, I sit down with Laura Khalil,…
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Can taking on larger contracts force you into work you don't enjoy? In this episode of Big Deal Energy, Laura Kalil tackles this pressing concern through a captivating story of one of her clients who transitioned from a $30,000 monthly retainer to feeling adrift. Discover how they identified what she loved versus what she dreaded, utilizing the Ele…
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Responding to the "I Can't Afford It" Sales Objection
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Ever wondered why prospects say they can't afford your services? Discover the untold psychology behind this common objection and learn why it might signify more than just financial constraints. We'll reveal how this objection could indicate a need to better demonstrate value or even prompt you to elevate your client base. By understanding the true …
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E187 | Improving Client Results & Retention in a Changing Market
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What steps can you take to better understand your client's current challenges and constraints? How can businesses leverage AI to support their clients better and streamline their operations? As you shift your business to adapt to market changes, are you also shifting how you support your clients to achieve successful results? As buying behaviors ch…
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11: The LinkedIn Queen: Brenda Meller’s Journey from Corporate to Coaching
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Send us a text In this episode, Andrea Walker-Leidy chats with Brenda Meller, widely recognized as a pivotal force in LinkedIn networking and branding. Dubbed the "Queen of LinkedIn," Brenda shares her transformative journey from the corporate world to becoming a sought-after LinkedIn coach and entrepreneur. Episode Highlights: Brenda's Corporate J…
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E186 | Cooking Up a Marketing Strategy That Works with Iris Goldfeder
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Do you sometimes wonder if your marketing efforts are worth the time and money you're investing? It's common to question whether our strategies are hitting the mark or just burning through resources. In this episode, I am joined by marketing expert Iris Goldfeder, to dive deep into effective marketing strategies that actually work, especially durin…
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E185 | Overcoming Unsustainable Business Practices
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How can businesses ensure they are scaling the right aspects of their operations rather than just amplifying existing problems? Why is it crucial to reduce uncertainty before scaling a product or service? And what are some effective ways to create and implement systems and processes before scaling? In this episode, I explore an important topic: wha…
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What if the only thing standing between you and securing those high-profile contracts is your own fear of reaching out? Join us in this episode of Big Deal Energy as we uncover how one of our Elevate Mastermind clients confronted and conquered her fear of connecting with high-level decision-makers. By identifying her self-limiting beliefs and turni…
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10: Unleashing Potential: A Conversation with Terry Bean
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Send us a text Join Andrea Walker-Leidy as she dives into the empowering world of business coaching with Terry Bean, a dynamic business coach and speaker. Terry shares his journey and insights on personal growth, professional empowerment, and the true essence of networking. Episode Highlights: - Terry Bean's Passion for Growth: Discover how Terry's…
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E184 | Simplifying How to Sell High Ticket Offers with Jeannie Spiro
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Are you finding it tough to sell your high-ticket offers? Let’s simplify the process together! In this episode, I sit down with business and sales strategist Jeannie Spiro to explore effective strategies for women entrepreneurs aiming to boost their revenue. Jeannie shares her journey of mastering copywriting and building a strong relationship with…
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E183 | Q1 - Q2 Work Smarter Not Harder Round Up
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I love asking my guests the question, "How do you work smarter, not harder, and keep things lean in your business?" And I always love their responses! In this special episode, we have rounded up all the answers my guests have given to this answer so far this year. Even though a lot of the answers tend to be in the same categories, everyone has a di…
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How AI Can Transform Your Service-Based Business with Crista Grasso
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Can AI really transform your business? Discover how with Krista Grasso, business strategist and creator of the Lean Out Method and Lean Scaling System, as we unravel the overwhelming array of AI tools available for service-based businesses. Krista shares valuable insights on cutting through the clutter to find the tools that truly enhance rather th…
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9: The Power of Saying No: Julie Booksh on Embracing Authenticity and Personal Freedom
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Send us a text In this episode, Andrea Walker-Leidy speaks with Julie Booksh, an experienced therapist who has transitioned into teaching and group work, focusing on the concept of personal authenticity and freedom. Julie discusses her personal journey from a confining marriage and traditional career to embracing her true self and ultimately findin…
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E182 | Writing a Book to Unleash Your Impact with Amy Collette
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Why do you think sharing personal experiences can be so impactful for both the writer and the reader? What are some strategies authors can use to make their book content timeless and continually engaging? In this inspiring episode I sit down with the incredible Amy Collette, a writing coach, Author, Speaker, and a crystal-clear voice for intentiona…
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E181 | How to Break Free from the Work Harder Mindset: A Personal Story
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Did you grow up or start your career being rewarded or recognized for a being a hard worker? Most entrepreneurs have. It's that drive, determination, and willingness to do the hard things that enabled us to turn our passion, idea, or opportunity into a business. But what if it's the same thing that's causing us to overwork, burn ourselves out, or s…
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8: Mastering Marketing with Humanity: Insights from Guest Kendra Corman
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Send us a text In this episode, Andrea Walker-Leidy sits down with marketing strategist and podcast expert Kendra Corman, founder of H2H Consulting and host of the Imperfect Marketing podcast. Kendra shares her journey from corporate marketing at Jeep and Chrysler to running her own consulting firm, focusing on the human-to-human aspect of marketin…
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E180 | Operational Mistakes That Impact Growth with Gwen Bortner
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Do you know what your business problem really is? Most visionary CEOs assume their growth issues are marketing-related, but the root cause often lies in operations. On this week's episode, Gwen Bortner and I uncover how getting to the heart of your actual problem can be a game-changer in business growth. Gwen Bortner is the founder of Everyday Effe…
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Building Instant Rapport to Sign Bigger Deals Faster
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How do you go from 0 to $40,000 sale in 24 hours? Molly Beran and I break it down in this episode of Big Deal Energy, as we teardown my recent experience buying a car. Follow Laura on LinkedIn and Instagram Find Higher-Paying B2B Contracts LIVE on June 18th http://bravebydesign.net/live The Messaging Shift to get prospects to stop, drop and run to …
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E179 | How to Scale Without Burnout
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Have you ever evaluated how scalable your current business model is? Or if your business suddenly experienced a 10x increase in clients, what would break down? The backbone of scaling in a sustainable way without overworking and burning out is a scalable business model and offer suite, but many businesses have ceilings and constraints in place that…
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7: Embracing You: Navigating Personal Challenges and Professional Success
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Send us a text Join Andrea Walker-Leidy in this solo episode as she dives deep into the intertwining paths of personal struggles and professional achievements. Reflecting on the importance of mental health, Andrea shares her own journey with ADHD and mental health, emphasizing how these aspects of her identity have shaped her career and personal li…
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E178 | Becoming a Disruptor to Increase Sales with Jennifer Frye
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How do you define a "disruptor," and how does this definition resonate with your understanding or experience in your industry? What are some reasons a business owner might resist the idea of being a disruptor? How can they overcome this resistance? In this engaging episode of the Lean Out Your Business podcast, I welcomes Jennifer Frye, CEO of Appr…
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E177 | Becoming a Safe & Secure AI-Enabled Business - Part 2
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Have you ever considered what happens to your data and intellectual property when you enter it into an AI tool? Or how your clients may be using AI with your proprietary data from your courses or programs? AI is an incredible tool but it's important to understand how to protect your intellectual property and ensure your contracts reflect this new r…
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6: Harnessing Authentic Power in Business: A Dialogue with Laura Khalil
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Send us a text In this episode, host Andrea Walker-Leidy sits down with Laura Khalil, a formidable business coach known for empowering service providers and helping women tap into their inherent strengths. Laura shares her unique journey from struggling in the tech industry to establishing a successful consulting practice that champions ethical sal…
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E176 | How to Grow Your Money Smartly, Safely, & Significantly with Anna Felix
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In this episode, I sit down with Anna Felix, a leading money strategist with a background in education and linguistic intelligence. We dive deep into the intricacies of financial planning and tax strategies, especially in the context of retirement and entrepreneurship. Anna analyzes the benefits of structuring retirement savings to be flexible and …
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E175 | Transitioning from AI-Created to AI-Enabled - Part 1
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Are you finding AI helpful or distracting in your business? No matter how helpful and time-saving AI (or any tool and technology) can be, it can also run the risk of becoming a bright shiny object and distraction without the right intentionality and strategic focus. So, how do we leverage AI in a meaningful way that allows us to become more efficie…
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5: Mastering Work-Life Integration: Insights from Organizational Psychologist Dr. Sandy Fiaschetti
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Send us a text In this episode, host Andrea Walker-Leidy is joined by Dr. Sandy Fiaschetti, a seasoned organizational psychologist and the founder of Lodestone People Consulting. They discuss work-life integration, the psychology of the workplace, and the profound impact of storytelling in both personal and professional settings. Episode Highlights…
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E174 | High-Converting Messaging for Authentic Selling with Justine Beauregard
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Why is it important to customize sales messaging for different audiences? What are the key elements of a high-converting sales message, and how should these elements be adapted when dealing with diverse customer personas? In this insightful episode I am joined by sales coach Justine Beauregard to dive deep into the art of authentic sales and crafti…
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How to become the person that prospects love to meet with
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In this episode of Big Deal Energy, host Laura Khalil offers invaluable advice on optimizing your approach to meetings. Ever felt like just another item on someone's overloaded meeting schedule? Laura shares powerful insights on how to stand out and make your meetings unforgettable. She unveils the secrets to building genuine connections and leavin…
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E173 | Sales Mistakes That Turn Interested Prospects into Lost Opportunities
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40:59
How can entrepreneurs ensure they aren’t just selling products or services for the sake of financial gain, but are actually providing real value to their clients? Do you recall a time when you experienced being on the receiving end of a hard sell? How did it make you feel, and how did it influence your decision? In today’s episode, we are going to …
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Do you really need to do cold outreach?
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In this episode of Big Deal Energy, business advisor Laura Khalil delves into the nuances of cold outreach in business growth. She explores the benefits, drawbacks, and when to use cold outreach versus relying on existing networks. Products Discussed: Cold Outreach Cure Follow Laura on LinkedIn and Instagram The Messaging Shift to get prospects to …
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4: Every Brushstroke Tells a Story: Paint a Miracle's Journey with Guest Shelly Propson -Lennon
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Send us a text In this episode of "It's Not Just a Tuesday," host Andrea Walker-Leidy talks with Shelly Propson-Lennon, the driving force behind Paint a Miracle. This art studio, born from personal tragedy and triumph, empowers individuals living with disabilities through the transformative power of art. Episode Highlights: Origins of Paint a Mirac…
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3: Building Premium Brands: A Conversation with Guest Ann Carden
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Send us a text In this episode of "It's Not Just a Tuesday," host Andrea Walker-Leidy chats with Ann Carden, a seasoned expert in elevating businesses through strategic coaching. Ann shares her journey from creating a global craft doll business to becoming a business coach, highlighting the pivotal moments and the stories that shaped her career. Th…
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2: Going Viral: The Authenticity Behind Our Shared Stories with Host Andrea Walker-Leidy
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Send us a text In this episode of "It's Not Just a Tuesday," host Andrea Walker-Leidy explores the phenomenon of viral social media, urging us to seek authenticity in our online narratives. She navigates the intricacies of social media's algorithms and emphasizes the value of genuine storytelling over simply following trends. Highlights of This Epi…
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1: Embracing the Magic of Everyday: Your Story Matters with Host Andrea Walker-Leidy
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Send us a text Welcome to the first episode of "It's Not Just a Tuesday," where host Andrea Walker-Leidy shares the profound impact of storytelling in our everyday lives. This episode sets the stage for discovering the magic in our seemingly mundane moments and the power of sharing those stories with the world. Highlights of This Episode: The Essen…
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E172 | Path to a Million: Real Strategies, Real Success with Jennifer Tamborski
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What strategies can entrepreneurs and small business owners implement to avoid pitfalls when they are trying to grow their businesses? What are some effective methods for gaining a deeper and more accurate understanding of your target market? In this unique two-part episode, I engage in an insightful conversation with Jennifer Tamborski, a seasoned…
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E171 | Defining Team Based Values for a Lean Dream Team
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Ever wonder what it takes to build a high-performing team culture and get yourself out of the day-to-day operations of your business? It starts with creating an ecosystem that allows your team to self-organize and deliver on your business’s vision and goals without constant oversight. In today’s episode, I share several factors that make this possi…
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E170 | Leaning Out Your Content Strategy with Abby Herman
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Have you ever felt overwhelmed by the constant pressure to be everywhere online? Many content strategies can be exhausting and have us questioning if we are really getting a return for our time investment. But what if we take a simpler approach? One that focuses on quality over quantity and that generates more meaningful engagement and growth in le…
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E169 | Preparing for Growth with a Spring Lean Out
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Spring is here and with it comes so much potential for business growth through the end of the year. But is your business ready and will it be able to sustain the growth ahead? Are you? Just as you do spring cleaning for your home, you want to do the same in your business. It's time for what I call a spring "lean out"! Leaning out is all about maxim…
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Ever wondered why your meticulously crafted social media strategy isn't landing you clients while others seem to be breezing through business growth? Join us as we unravel the secrets to authentic business development that eschews spammy tactics and connects genuinely with your target audience. Follow Laura on LinkedIn and Instagram The Messaging S…
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10 Questions to Finding the Right Coach to Grow Your Consulting Business
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Ever felt like you're on the brink of a business breakthrough but just can't seem to push through? That's where the magic of the right coach or advisor comes in. In our latest episode, Laura Khalil, share's 10 questions to ask yourself when evaluating who you want to work with. Follow Laura on LinkedIn and Instagram The Messaging Shift to get prosp…
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E168 | Boosting Your Profitability with Marcia Riner
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What are the foundational pieces that many business owners overlook when it comes to boosting profitability? How does focusing on profitability differ from just focusing on revenue and what are some mistakes that businesses often make when it comes to boosting profitability? In this episode, I am joined by Marcia Riner, to discuss all about boostin…
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