Parhaat Peppershock Media Podcastit (2024)

1
Marketing Strategies in a Zero-Click Environment with Lorraine Ball | Marketing Expedition Podcast 57:35

18h ago57:35

57:35

After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings, and bad coffee to follow her passion for helping small business owners succeed. Today, this successful entrepreneur, author, and professional speaker, enjoys sharing what she knows about marketing in presentations to groups around the count…

1
Get Speaking Gigs Now with Leisa Reid | Marketing Expedition Podcast 1:00:32

15d ago1:00:32

1:00:32

As the founder of Get Speaking Gigs Now and the CEO of the International Speaker Network, Leisa trains entrepreneurs how to use public speaking as a SOUL-FILLING business growth strategy. As a self-proclaimed “Talk Doula,” she facilitates the birth of new talks all around the world in her “Get Your Talk Ready to Rock” sessions. It is her mission to…

1
The Great 8 Pillars of ROI-Driven Marketing with Chris Peer | Marketing Expedition Podcast 59:34

29d ago59:34

59:34

Chris Peer brings over 20 years of experience in B2B digital marketing strategy, lead generation, and marketing consultancy for manufacturing firms. An author and entrepreneur, Chris is the founder and CEO of G8P and SyncShow. Having witnessed the pain and frustration caused by ineffective marketing, Chris and his team developed the Great 8 Pillars…

1
Growing Your Brand and Showing Up Authentically with Kristen Fields | Marketing Expedition Podcast 48:08

1M ago48:08

48:08

Kristen Fields is an award-winning portrait photographer based in Boise, Idaho. She has photographed professionally since graduating from Brooks Institute of Photography in 2006 with a BA in Professional Photography. She specializes in contemporary portraiture, boudoir, and personal branding, valuing the relationships she builds with her clients. S…

1
Cultivate Your Inbox: How to Elevate Your Email Marketing with Jesse Navarro | Marketing Expedition Podcast 1:09:29

2M ago1:09:29

1:09:29

Jesse Navarro is the founder of Cultivate Inbox, where he manages the delivery of 20 to 30 million emails each month. Specializing in client email automation and lead generation, Jesse has worked with industry leaders like Tai Lopez, Sam Ovens, Consulting.com, Pace Morby, Jamil Damji, NewReach Education, Sean Vosler, and Joshua Earp. He’s even writ…

1
Why Branding Isn't Marketing with Karley Cunningham | Marketing Expedition Podcast 1:02:44

2M ago1:02:44

1:02:44

Karley Cunningham is a creative strategist and growth accelerator, and she takes businesses from overcrowded spaces into blue ocean territory to confidently stand out and thrive as brand leaders. The founder of Big Bold Brand, Karley, helps agencies, innovators, and changemakers accelerate the growth, impact, profit, and sustainability of their ven…

1
Understanding Buyer Personas and Buying Insights with Jim Kraus | Marketing Expedition Podcast 39:47

3M ago39:47

39:47

Jim Kraus is the president of Buyer Persona Institute (BPI), and it's a leading authority on Buyer personas and buying insights. In addition to his work at BPI, Jim is also an avid blogger, author of the Buyer Persona Buzz newsletter, and is currently working on a second edition of the book, Buyer Personas with BPI Founder Adele Rivela. He also fre…

1
Website Do's and Don'ts for Marketing Your Business with Marcia Macomber | Marketing Expedition Podcast 1:01:23

3M ago1:01:23

1:01:23

Marcia Macomber is an award-winning website designer, marketing strategist, author, speaker, and radio host. For over 25 years, she has led successful digital and print campaigns at her design and marketing studio. Since 2015, Marcia has hosted the Morning Show on KSVY Sonoma 91.3 FM, discussing topics from housing to personal wellness with global …

1
Expanding Your Business with Effective Content Marketing Strategies with Armando Leduc | Marketing Expedition Podcast 56:16

4M ago56:16

56:16

Armando Leduc is a powerful figure in the entertainment industry known for his outstanding performances in Hollywood films and television shows. Armando's versatility shines through as he effortlessly transitions between various genres, bringing authenticity and depth to every character he portrays. Beyond acting, Armando showcases his entrepreneur…

1
Building a Marketing Team from Scratch with Nathan Yeung | Marketing Expedition Podcast 47:09

4M ago47:09

47:09

Nathan Yeung brings over a decade of experience in advertising and advising B2B businesses on their marketing strategies. Nathan shares his journey from studying marketing to becoming a VP of finance, a management consultant, and eventually founding his own agency, Find Your Audience. He discusses the complexities and nuances of marketing, emphasiz…

1
How to Create a Funnel That Will Attract High-Value Clients with Chris Benetti | Marketing Expedition Podcast 40:15

5M ago40:15

40:15

Chris Benetti is the owner of Smart Author Media and an expert in book marketing. Chris has an impressive track record, having helped his clients generate over $20 million in sales from their books and digital offers. In 2023 alone, he sold over 19,000 books for his clients. 00:00 - 00:19 “Make sure that you have a good offer that people are buying…

1
Turning Your Experiences into Stories that Teach, Lead, and Inspire with Mark Carpenter | Marketing Expedition Podcast 45:11

5M ago45:11

45:11

Mark Carpenter is a seasoned storyteller and co-author of the bestselling book "Master Storytelling: How to Turn Your Experiences into Stories that Teach, Lead, and Inspire." Mark shared his insights on the power of storytelling in business and how it can be used as a leadership skill to connect, teach, lead, sell, and inspire. 00:00 - 00:14 “We kn…

1
Mastering the Art of E-Commerce Advertising with Samir Balwani | Marketing Expedition Podcast 43:51

6M ago43:51

43:51

Samir Balwani is the CEO and founder of QRY, a media agency that specializes in helping e-commerce and DTC brands accelerate their growth. Samir is a seasoned marketing strategist with over 15 years of experience, having held high-level positions at companies like PMK, BNC, Stylecaster, and American Express. 00:00 - 00:25 "We talk a lot about how c…

1
Implementing Data-Driven Decision-Making in Your Digital Marketing with Max Gomez Montejo | Marketing Expedition Podcast 49:10

6M ago49:10

49:10

Max Gomez Montejo is a seasoned digital marketing leader with a strong background in developing strategic marketing solutions for diverse industries such as e-commerce, subscription services, travel, telco, and B2B. Currently serving as the Chief Marketing Officer at Next Net Media, Max leverages his expertise in data-driven decisions and technolog…

1
Authenticity Always Wins: Personalizing Value in Your Sales and Marketing Strategy with Brent Keltner | Marketing Expedition Pocasts 43:52

7M ago43:52

43:52

Brent Keltner, Ph.D., is the founder and president of Winalytics LLC. Brent brings a unique perspective to the marketing and sales landscape, drawing on his extensive background as a revenue leader and his early career as a social scientist. His insights into buyer personalization and creating effective buyer journeys are invaluable for anyone look…

1
Getting the Best Out of Your Marketing Team with Allyns Melendez | Marketing Expedition Podcast 53:42

7M ago53:42

53:42

Allyns Melendez serves as CEO at HR Transformed and COO at a national public relations firm. She has 25 years of human resources and business management experience and helps businesses understand the necessary tactics that will help develop, train, educate, and motivate their employees. 00:00 - 00:10 "Culture is, like I said, signal strength. The s…

1
Exploring CGI-Driven Marketing Strategies with Faruk Heplevent | Marketing Expedition Podcast 1:02:55

7M ago1:02:55

1:02:55

Faruk Heplevent is a creative force in the automotive marketing industry. He founded The Scope—an innovative company that uses cutting-edge CGI technology to create incredible images for vehicle launches and advertisements. With a portfolio including top car brands and prestigious awards, Faruk is a leader in his field. 00:00 - 00:13 "Therefore, I'…

1
Using AI and Data to Level Up Your Marketing Strategy with Carolyn Bao | Marketing Expedition Podcast 58:57

8M ago58:57

58:57

Carolyn Bao, VP of Marketing at AppsFlyer, is a business executive specializing in revenue-driving go-to-market strategy, data-driven business innovation, and building high-performing marketing teams with 10x measurable business impact. 00:00 - 00:19 "Creativity in marketing is becoming much more of a science where, because of the massive amount of…

1
How to Use A.I. Marketing Tools to Generate On-Brand Content with Ernie Harker | Marketing Expedition Podcast 58:22

8M ago58:22

58:22

Ernie Harker is a creative fireball of branding expertise who has been igniting businesses and convenience stores for nearly 30 years. Ernie founded EarnBurn, a production studio in 1995 that quickly earned a reputation for sparking exciting brand development. 00:00 - 00:23 "If you're not a good writer, ChatGPT can do a much better job at writing t…

1
Everything You Need to Know About Pinterest Marketing with Jen Vazquez | Marketing Expedition Podcast 1:01:51

8M ago1:01:51

1:01:51

Jen Vasquez is the founder and CPO and chief Pinterest Officer of Jen Vasquez Media. She helps businesses boost their online presence, engage audiences with captivating visuals, and harness the power of Pinterest. 00:00 - 00:15 "Anyone who really wants to use Pinterest at its fullest should have a blog. Yes, you can pin lead magnets. Yes, you can p…

1
How Your Processes Create a Better Client Experience with Juliana Marulanda | Marketing Expedition Podcast 48:02

9M ago48:02

48:02

Juliana Maralanda is the founder of ScaleTime, with over 20 years of experience helping over 500 digital agencies thrive. Juliana is an expert in scaling businesses, freeing up time for clients, and providing valuable tools for entrepreneurs looking to grow their agencies. 00:00 - 00:19 "Give your sales team a good timeline for onboarding, right? B…

1
The Power of Personal Brand and Company Culture with Chellie Phillips | Marketing Expedition Podcast 51:27

9M ago51:27

51:27

Chellie Phillips, a sweet tea-sipping Southerner, is dedicated to fostering people-centered cultures in today's workplace. With her expertise as a coach, corporate trainer, and motivational speaker, she empowers both employees and businesses to thrive and succeed. Chellie is also an international best-selling author, sharing her wisdom and insights…

1
How to Ensure Your Brand's Longevity with Carolyn Walker | Marketing Expedition Podcast 57:40

9M ago57:40

57:40

Carolyn Walker is known for her passion, prowess, and creative solutions. As CEO/Managing Partner of Response, she led the team to win over 100 awards for marketing excellence, including Silver at Ad Age’s 2018 Small Agency Awards for Digital Campaign of the Year. With over two decades of experience in senior management, Carolyn has helped diverse …

1
How to Stop Wasting Money on Dumb Marketing Stuff with Matt Banker | Marketing Expedition Podcast 47:32

10M ago47:32

47:32

Matt Banker joins us to share his journey from a background in fine arts to becoming a marketing expert. He talks about his frustration with the traditional content creation process for websites and how discovering the Story Brand Framework revolutionized his approach. Matt emphasizes the importance of clarity in marketing and how his art critique …

1
How to Utilize Storytelling in Your Creative Marketing with Reenita Hora | Marketing Expedition Podcast 1:02:20

10M ago1:02:20

1:02:20

Reenita Malhotra Hora is a founder, executive-level content, operations, & marketing leader, and prolific writer. With multiple years of experience in media, entertainment, communications, tech/innovation, and wellness industries in the USA and Asia. 00:00 - 00:18 “AI is here to stay. So how do we embrace that and use it as a collaborator, editor, …

1
The Benefits of Being a Podcast Guest to Market Your Business with Christina Lenkowski | Marketing Expedition Podcast 59:37

11M ago59:37

59:37

Seasoned podcast publicist and educator, ChristinaLenkowski, shares her journey from working in PR to discovering the power ofpodcast guesting for her online business. With over 15 years of experience, shehas helped numerous entrepreneurs, speakers, and authors boost theircredibility and become go-to experts in their industries by appearing onpodca…

1
Celebrating 200 Episodes and 20 Years of Peppershock Media with Rhea and Drew Allen | Marketing Expedition Podcast 52:05

11M ago52:05

52:05

In this special episode, Rhea Allen (Peppershock Media, The Marketing Expedition Community) and Drew Allen take a trip down memory lane, sharing the evolution of Peppershock, marketing strategies, and the lessons they have learned over 20 years working ON the business and not IN the business. 00:00 - 00:16 “The name Peppershock is a variation, a pl…

1
Unleashing the Power of Public Relations for Rapid Business Growth with Lynette Hoy | Marketing Expedition Podcast 51:41

12M ago51:41

51:41

Founder and Fire Chief, Lynette Hoy, has a core value of community service,which is reflected in the many heart-based projects that Firetalker PRsupports. She is a strong advocate for the American Cancer Society, serving oncommittees for events, managing event promotion, and public relations 00:25 - 00:45 Welcome to Peppershock Media’s Marketing Ex…

1
Branding 101: Creating a Successful University Marketing Campaign with David Johnston 1:09:36

12M ago1:09:36

1:09:36

David Johnston is the Associate Vice President for Alumni and Constituent Engagement at Boise State University. He leads the alumni annual giving marketing and communications teams within the university advancement. 00:00 - 00:18 “Those opportunities for student involvement, those pay dividends down the road. Not only are students building great me…

1
How to Design and Optimize Your Digital Marketing Agency with Raul Hernandez Ochoa | Marketing Expedition Podcast 44:13

1y ago44:13

44:13

Raul Hernandez Ochoa is a bootstrapped growthstrategist who enjoys espressos, powerlifting, spending time with his family,and serving the local and global community. He is the founder of Do Good Work,a digital marketing agency that helps mission-driven founders scale theirimpact. 00:00 - 00:10 “If everyone else is using GPT, some sort of AI, somewh…

1
Massive Changes for Digital Marketing in the Healthcare Space with Aaron Burnett | Marketing Expedition Podcast 37:43

1y ago37:43

37:43

Aaron Burnett is the CEO and founder of Wheelhouse Digital Marketing Group, a digital marketing agency specializing in SEO, digital strategy, digital advertising, conversion rate optimization (CRO), and analytics. Aaron has cultivated and built a thriving company based on an unwavering focus on helpfulness, generosity, and joy. 00:00 - 00:21 “Googl…

1
Menopause and Marketing Made Easy with Dilyana Mileva | Marketing Expedition Podcast 29:25

1y ago29:25

29:25

Dilyana Mileva is an international speaker and menopause specialist. She is known for her expertise in relaxation and holistic approaches to health and wellness. She is the founder of the Menopause Support Academy and the host of the Menopause Made Easy podcast. Dilyana's mission is to help women in midlife thrive during the transition period of me…

1
Leveraging AI for SEO and Marketing Success with Jon Clark | Marketing Expedition Podcast 43:03

1y ago43:03

43:03

Jon Clark is renowned for his successful performance marketing campaigns, which have generated significant revenue and site traffic for big and small companies alike. Jon is the founder of Moving Traffic Media, an internet marketing agency that helps local, national, or international companies grow through search engine optimization, display advert…

1
Scaling Your Business with Intent with Peggy Niles | Marketing Expedition Podcast 55:20

1y ago55:20

55:20

Performance and Profit Strategist, Peggy Niles shares her strategic approach to growing a business by bringing in more revenue without proportionally increasing expenses. Known for her business, Quantum Scaling, she's driven to assist overwhelmed business owners in realizing their dream lifestyle while making an impact on the world. 00:00 - 00:23 “…

1
Scaling Your Business and Building Strategic Value with Ryan Margolin | Marketing Expedition Podcast 57:35

1y ago57:35

57:35

Ryan Margolin is the CEO of Professional Hair Labs—one of the world's leading manufacturers and suppliers of premium hair products. Ryan delivers strategic insights regarding current market dynamics and handles all aspects of digital marketing, including SEO, marketing strategies, and CRO. 00:00 - 00:15 “One of the biggest problems, I think, is bus…

1
Analyzing Social Trends and the Economic Landscape with Trivelle Simpson | Marketing Expedition Podcast 44:09

1+ y ago44:09

44:09

Trivelle Simpson is the founder and CEO of The Drive Group. A Canadian venture capital and real estate investment firm that works with entrepreneurs and developers to provide the funding needed to turn ideas into reality. Trivelle creates fresh and inventive tactics and techniques to constantly improve on and push the boundaries of the status quo. …

1
Understanding SEO and Google Ads with Brandon Leibowitz | Marketing Expedition Podcast 48:06

1+ y ago48:06

48:06

Brandon Leibowitz has run and operated SEO Optimizers since 2007. We are a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, leads, etc. 00:00 - 00:11 “Google doesn't really trust what you put on a website. I could put keywords all over any websit…

1
Looking at the Future of Digital Marketing with Ashley Cline | Marketing Expedition Podcast 47:35

1+ y ago47:35

47:35

Ashley Cline is a Digital Marketing Consultant and Freelancing Expert. With more than 15 years of experience in the digital marketing space, she specializes in building strategic marketing plans, mapping strategy execution, and collaborating to optimize tactics that drive increased performance for clients, primarily in the Events & Entertainment sp…

1
The Big Shift in TV and the Future of CTV Advertising with Tony Marlow | Marketing Expedition Podcast 1:09:59

1+ y ago1:09:59

1:09:59

Tony Marlow is the Global Chief Marketing Officer of LG Ads. He previously worked at Integral Ad Science as a Chief Marketing Officer. Tony Marlow attended the University of Wollongong. 00:00 - 00:24 In the context of using data to ensure relevance, I think that's one of the big advantages of connected television versus the traditional version. Tra…

1
How Intuitive Branding Can Grow Your Business with Sunil Godse | Marketing Expedition Podcast 58:27

1+ y ago58:27

58:27

Sunil Godse helps entrepreneurs scale their businesses to 8-figures a year by implementing his Intuitive Branding process to create a trusted brand with their employees and customers who are directly responsible for their growth. And with hundreds of entrepreneurs who have successfully scaled their businesses by implementing the Intuitive Branding …

1
Building Your Brand Through Storytelling with Howard Brown | Marketing Expedition Podcast 39:34

1+ y ago39:34

39:34

Howard Brown is a Silicon Valley entrepreneur, best-selling author of Shining Brightly, award-winning international speaker, survivorship coach, and healthcare advocate. He is a two-time stage IV cancer survivor 30 years apart. Howard shares the keys to leading a resilient life that drives successful community leadership, business innovation, and h…

1
Saving the World from Boring, Broken, Marketing with Eric Holtzclaw | Marketing Expedition Podcast 46:11

1+ y ago46:11

46:11

Eric Holtzclaw is a visionary, “idea guy,” and serial entrepreneur. With expertise in tech and marketing, Eric’s over 25 years of experience have made him sought-after by Fortune 500, Global 2000, and mid-sized companies. Today, Eric is a co-founding partner and chief strategist at Liger Partners, where he’s able to combine his three loves: busines…

1
Closing the Gap Between Marketing and Sales with Deanna Shimota | Marketing Expedition Podcast 45:53

1+ y ago45:53

45:53

Deanna Shimota is the CEO of GrowthMode Marketing. She has made it her mission to know everything about B2B marketing and demand generation. She’s on top of every tech trend and social media modulation. While she skates on the cutting edge of marketing innovation, Deanna stays grounded in a foundation of solid marketing principles. She’s used her s…

1
Aligning Your Business Model, Goals, and Marketing Strategy with Jacob Baadsgaard | Marketing Expedition Podcast. 47:46

1+ y ago47:46

47:46

Jacob Baadsgaard is the founder and CEO of Disruptive Advertising. An entrepreneur at heart, Jake is a relationship-first kinda guy that loves learning from other people's life experiences. He actively works to create an environment where people feel seen, heard, and challenged to take that next big step on their life journey. When he's not jugglin…

1
AI’s Potential Impact on Business and Marketing with Matthew Turner | Marketing Expedition Podcast 52:26

1+ y ago52:26

52:26

Matthew Turner is a British author who wrote his latest book, ‘Beyond The Pale’ on the back of interviewing hundreds of successful entrepreneurs, authors, investors, and thought-leaders. As well as writing his own books, Matthew ghostwrites both articles and books for other successful entrepreneurs and thought-leaders, in-between spending time with…

1
Embracing Appreciative Intelligence in Your Companies Culture with Dr. Catherine Wiberg | Marketing Expedition Podcast 49:36

1+ y ago49:36

49:36

Dr. Catherine Wiberg is a keynote speaker and workshop facilitator on employee engagement and retention to stop your employee exodus. She is the host of the Engaged Company Culture podcast on YouTube, Spotify, and your favorite audio platforms including Apple, Google, and Amazon. She is a published author including contributing to the book The New …

1
How to Thrive in the Influence Economy with Kurt Uhlir | Marketing Expedition Podcast 57:28

1+ y ago57:28

57:28

Kurt Uhlir is a globally-recognized marketer, operator, and speaker. He’s built and runs businesses from start-up to over $500M annual revenue, assembled teams across six continents, been part of the small team leading an IPO ($880M), and participated in dozens of acquisitions. He was at the front lines of creating several of the marketing channels…

1
Helping Aspiring Mom Entrepreneurs with Elayna Fernandez | Marketing Expedition Podcast 53:15

1+ y ago53:15

53:15

Elayna Fernandez’s mission is to help moms break cycles, find peace, and feel whole, so they can become peaceful, present, playful, and on purpose. She created The Positive MOM Community, a free space to help aspiring mom entrepreneurs turn their painful stories into bestselling books, profitable courses, and well-crafted impactful talks, so they c…

1
Identifying Potential Referral Partners Using LinkedIn with Dan Purdy | Marketing Expedition Podcast 50:05

1+ y ago50:05

50:05

Dan Purdy is a Director of Partnerships for Cultivate Advisors. Cultivate Advisors is one of the fastest-growing small-to-medium-sized business advisories in North America, appearing on the Inc. 5000 list for the last 4 consecutive years. They partner with committed entrepreneurs in propelling their businesses beyond expectations. Dan is a veteran …

1
Creating Viable Marketing Channels on LinkedIn and Google with Timothy Partasevitch | Marketing Expedition Podcast 54:34

1+ y ago54:34

54:34

During his professional career, Timothy Partasevitch has helped many companies apply better sales and marketing processes and achieve their revenue goals and scale. Today, Timothy fully focuses on his new HR-tech product Juggl, a platform to consolidate recruitment, interviewing, and payroll. The team at Juggl focuses on two dimensions: propelling …

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