A light hearted podcast that provokes thought and encourages steamy conversations such as dating, sex, relationships, and getting real.
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What does Enlightenment mean? Former criminalist, Eldon Taylor, believes that true enlightenment can only come when you learn to take charge of your own thoughts. Can you state that your beliefs truly are your own and not just adopted from ideas that are politically correct and mass approved? According to Eldon Taylor, free thinking is difficult for many reasons, ranging from the psychology of your being to the mass attempts to mold your thinking for the convenience of others! Join Eldon Tay ...
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B2B has the potential to be electrifying. But… The industry is paralysed by a culture of conservatism. Scared stiff in a straitjacket of rational ideas. It’s time for change. It’s time to make B2B marketing visceral. Join Benedict of alan. agency as he uncovers and explores the truth with leading B2B marketers. Ready to provoke the truth? Get in touch at alan-agency.com. Hosted on Acast. See acast.com/privacy for more information.
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Shaping commercial strategy with Kayleeann Maritz, Global VP Marketing at Memory Blue and Operatics
32:53
32:53
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32:53
In this episode of B2B Marketing: The Provocative Truth, Benedict is joined by Kayleeann Maritz to define marketing's role in shaping commercial strategy. Kayleeann makes the compelling case for over investment in tier two accounts and provides multiple practical tips for how marketers can transform lead generation. Tune in to learn how a diversifi…
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Exposing the truth about Linkedin with Katrina Nichols, CMO at Sannam S4 Group
29:01
29:01
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29:01
In this episode of B2B Marketing: The Provocative Truth, Benedict is joined by Katrina Nichols to interrogate Linkedin as a platform. Katrina eviscerates much of the received wisdom about what works on Linkedin and advocates for a rebalance from influencers to evangelists. Tune in to hear a progressive perspective on how marketers can get value thr…
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Interrogating D&I as a brand asset with Efi Naskou, CMO at Zenus Bank
30:24
30:24
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30:24
In this episode of B2B Marketing: The Provocative Truth, Benedict is joined by Efi Naskou to discuss how misconceptions about D&I are holding B2B brands back. Efi challenges the sentiment behind the finding that B2B leaders don't think D&I is an important part of brand's narrative, making the case for a more nuanced and progressive approach. Listen…
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Reworking the B2B sales model with Kate Cox, CMO at BrightBid
32:07
32:07
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32:07
In this episode of B2B Marketing: The Provocative Truth, Benedict is joined by Kate Cox to discuss how B2B sales models need to be reimagined as the purchase decision evolves. Kate provides a detailed analysis of the changing buying dynamics and convincingly makes the case for marketing to have jurisdiction over critical early sales activities. Lis…
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Live in Fear Instead of Regret
28:59
28:59
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28:59
“I’d rather live in fear than live my life full of regrets.” In today’s, podcast Jazzy shares her current fears and how she overcomes that doubtful voice. This episode is for anyone who is stuck between the fear of trying. Merch - https://www.jazzyfit.me/merch IG- https://www.instagram.com/provocativepodcast/…
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You Won't Be Happier When You're Skinnier
23:26
23:26
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23:26
Are you someone who can only function at extremes? Do you have to have everything go a certain way in order to commit to a particular goal?? If you answered yes, then this episode is for you! Jazzy explains how shifting her mindset from extreme thinking to a more relaxed approach has helped her achieve her goals with more ease. This new perspective…
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Do the things the fill your cup. In today’s episode, Jazzy gives you a life update. She shares her health struggles and the changes that she’s made to not only improve her health but her lack of motivation. This episode is for anyone who is experiencing a challenge and may be unsure of how to face it. Merch - https://www.jazzyfit.me/merch IG- https…
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We spend too much time on the what if’s instead of focusing on the now. On today’s podcast, Jazzy shares the importance of focusing on the present and rewarding yourself vs waiting for this unknown perfect time.If you’re struggling with a decision, this podcast is definitely for you! Merch - https://www.jazzyfit.me/merch IG- https://www.instagram.c…
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Lonely vs. Poisonous Energy
37:12
37:12
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37:12
It's better to be alone than surrounded by poisonous energy. In today's episode, Jazzy talks about how hard it is to find genuine friendships. It's one of the things we as women seek the most but so rarely come across. Jazzy speaks her truth on the subject and why as women we seem to tear women down instead of supporting one another. This episode i…
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No Such Thing As Balance
35:51
35:51
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35:51
Lord…. It has been a while! Jazzy shares what her life has been like these last few weeks without you! New accomplishments, new MAS warehouse, & new perspective on life!Def one you don’t want to miss!Kirjoittanut Jazmin Pineda
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Breaking Through the B2B Market, with Haralds Gabrans Zukovs, Head of Marketing at Mindgard
20:41
20:41
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20:41
In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Haralds Gabrans Zukovs to discuss how complex B2B products require sophisticated strategies and solutions. B2B products and services are oftentimes much more complex than many of our B2C counterparts. And even within B2B, some offerings are particularly complicated. Th…
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This year has already hit me with some deep self-awareness. It's not even a full month into the new year, and the universe has really blessed my loved ones and me with uncomforted and deep conversations! In today's episode, I talk about 2 pretty heavy life lessons: faith and surrender. These 2 life lessons will be a big part of my 2024 journey and …
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The Truth About B2B Marketing Specialisms, with Will Sturgeon, Head of Content and Thought Leadership at PwC UK
27:39
27:39
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27:39
In this episode of B2B Marketing: The Provocative Truth, Benedict is joined by Will Sturgeon to discuss how marketing needs to adapt to make better use of specialists. In a B2B marketing team, it’s crucial to have a well-rounded group that can tackle a variety of challenges that may come. Each individual needs to bring a unique skill set in order t…
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Are you struggling with comparison and jealousy? Well, you're not alone. It can be hard to set out "new" goals without finding something or someone as inspiration. But what happens when inspiration turns into comparison?? In today's episode, Jazzy walks you through the meaning behind Jealousy and what you can do to free yourself from that feeling. …
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Let’s get into my new business! In today’s episode, Jazzy talks about her new business venture, what inspired her to create this company, and what she plans on doing next! This episode is a must if you need some reassurance! Merch - https://www.jazzyfit.me/merch IG- https://www.instagram.com/provocativepodcast/…
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The Growing Pains of a Maturing B2B Organisation, with Chris Wade, Chief Marketing and Product Officer at Gamma
26:03
26:03
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26:03
In this first episode of B2B Marketing: The Provocative Truth in 2024, Benedict speaks to Chris Wade about how maturing B2B organisations need to adapt. As a company grows and establishes itself firmly in the market, it can be easy for it to fall into an all too comfortable pattern. Once business settles into a groove, it can become hard to make ch…
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How to Stay Motivated at the End of the Year
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21:13
The New Year is a little over 2 weeks away! You should feel motivated, excited, and ready to kill the next 2 weeks, right? Honestly, that is not the case for everyone, and that's okay! The end of the year can be pretty overwhelming as you navigate the holidays, your family, your career, and your goals for the upcoming year. In today's episode, Jazz…
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Let's catch up on this new episode! Jazzy lets you in on the newest change in her life and all the obstacles she's had to face. She also goes over Holiday Comparison and how guilt and lack of gratitude can really affect your outlook on life. This message is a must listen, especially during self-doubting times! Merch - https://www.jazzyfit.me/merch …
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B2B Marketing Expo Panel Discussion: Marketing + Sales A Winning Combination?
37:39
37:39
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37:39
Benedict Buckland of alan. agency moderates PANEL: Marketing + Sales A Winning Combination? Thank you to everyone who attended the session! Benedict was joined by our lovely panel: - Tom Boston, Brand Awareness Manager at Salesloft - Julia Pikes, Senior Marketing Director, EMEA at Hubspot - Thomas Van der Staaij, Senior Marketing Manager at AWS - F…
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B2B Marketing Expo Keynote Session - Big B2B Brands are Thought-Leading Brands
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48:25
We brought the podcast to you LIVE from the B2B Marketing Expo at the ExCeL London! Thank you to everyone who attended the session! Benedict is joined by our distinguished panel: - Áine Bryn, Partner & CMO at Marsh McLennan UK - Craig Welch, SVP, Head of Research Marketing at Elsevier - Gonzalo Garcia Villanueva, Global CMO at NielsenIQ You can fin…
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The most important tool you can develop in your life is SELF-AWARENESS. Self-awareness isn't a skill you can learn overnight but if you're ready to become an overall better individual, friend, and/or spouse it is most definitely the skill you need. In today's episode, Jazzy shares how developing this skill has helped her grow in so many ways. This …
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How to Get the Most Out of AI for B2B Marketing, with Paul Afshar, Deputy CMO of Unlimit
31:24
31:24
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31:24
In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Paul Afshar to discuss the practicalities of using AI in B2B marketing. AI has been at the forefront of everyone’s minds in the B2B marketing space. Even on this podcast, there has been much discussion about how AI has the potential to completely reinvent the industry.…
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In today's episode, Jazzy shares her experience at the Las Vegas Grand Pre and an encounter put in place by the universe that solidified a life lesson. Listen to find out what Jazmin learned from a short bus ride from the airport. Merch - https://www.jazzyfit.me/merch IG- https://www.instagram.com/provocativepodcast/…
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Goodbye Unwanted Opinions
24:50
24:50
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24:50
The First Provocative Experience is in the books, and it was exactly what we had hoped for! Not only did everyone who attended leave with new lessons learned, but so did Jazzy. This experience taught her to work hard, believe in herself, show more gratitude towards herself, and ultimately let go of anyone who isn't supporting her vision. In today's…
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Redefining the Role of the CMO, with Matthew Harper, CMO of LinearB
31:13
31:13
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31:13
In this episode of B2B Marketing: The Provocative Truth, Benedict speaks to Matthew Harper about redefining the role of the CMO. Not only is the role of the CMO not understood by the rest of the business, the CMOs themselves sometimes hardly know how to be effective leaders for their company. This has led to the CMO having the shortest tenure of an…
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The Provocative Experience
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19:32
The time has come. The Provocative Experience is 2 days away, and I am so excited to meet you all! PROVOCATIVE EXPERIENCE TICKETS! : https://www.jazzyfit.me/provocativeexperienceKirjoittanut Jazmin Pineda
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How to Prioritise ROI in B2B Marketing, with Duarte Garrido, VP of Growth Marketing at Volt
24:40
24:40
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24:40
In this episode of B2B Marketing: The Provocative Truth, Benedict speaks to Duarte Garrido about the importance of attribution in proving ROI. There’s no denying that the topic of attribution has been simmering at the top B2B marketers’ minds. There are conflicting views among marketers about what attribution should look like, but with the current …
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It’s Time to Put Yourself First
34:46
34:46
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34:46
Putting yourself first doesn't always come easily. It's hard to think about yourself when you have so many other things going on in your life. In today's episode, Jazzy talks about the importance of putting yourself first and the obstacles you may face by doing so. This is a great episode for anyone feeling like life is throwing them a ton of chall…
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Breaking into International B2B Markets, with Simeon Lando, CMO of FORM3
30:36
30:36
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30:36
In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Simeon Lando to discuss the unique challenges of emerging into new foreign markets. If your business is fortunate enough to expand internationally, there are a handful of new considerations for marketers to take on. It is not just as simple as dropping an existing prop…
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Mexican Moms Always Lying
51:01
51:01
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51:01
In today's episode, Jazzy and bestie Areli Espinoza discuss what it's like being raised in a Mexican household. The lies, the rules, and all the fun. This episode will have you remembering something about your childhood and it's guaranteed to make you laugh! PROVOCATIVE EXPERIENCE TICKETS! : https://www.jazzyfit.me/provocativeexperience…
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Healing Your Wounded Female and Masculine Energy with Brittney Cano
58:38
58:38
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58:38
This episode IS THE EPISODE that will change how you look at yourself FOREVER . Feminine and Masculine Energy is a topic of little discussion, but when you learn how much those impact your life, it will answer so many questions you had about yourself. Guest Brittney Cano, shares her struggles with both of these and how learning more about them has …
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Q&A: Listen to the Universe & Ignore the BS!
45:38
45:38
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45:38
Q & A TIME!!! It's been a minute since we've asked Jazzy some juicy questions! In today's episode, Jazzy covers topics around her breast augmentation surgery, whether she wants kids, and what it's like for Chris to be married to someone who does OF. This episode is VERY insightful and as always really gives you some rawness to her personal life. PR…
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Product-Led Growth for B2B Marketing, with Madhukar Kumar, CMO of Singlestore
32:40
32:40
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32:40
In this episode of B2B Marketing: The Provocative Truth, Benedict talks to Madhukar Kumar about what a product-led growth strategy looks like in B2B. Marketers in most businesses, especially in the SaaS space, understand their need to collaborate with their product teams to have an effective strategy. However, what B2B marketers might be missing ou…
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Non-Negotiables in Our Relationship
44:56
44:56
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44:56
How important are non-negotiables in your relationship? In today's episode, Jazzy and Chris share their top 5 non-negotiables that have kept their relationship strong. No relationship is perfect, but it can be easy when treated as a partnership. Get your ticket NOW! www.jazzyfit.me/provocativeexperience Merch - https://www.jazzyfit.me/ IG- https://…
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Going Boldly Forward with B2B Brand, with Karen Sage, CMO of Shipwell
26:28
26:28
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26:28
In this episode of B2B Marketing: The Provocative Truth, Benedict speaks with Karen Sage how businesses can go further with establishing their brand. Businesses understand that it’s important to have an identity that their customers align with, but quite often, their priorities are about generating revenue as quickly as possible and disregard brand…
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It’s always embarrassing to talk about your sex life, let alone admit you’re having issues. But the truth is SO MANY couples encounter a “dry” spell at least once in their relationship. The important thing is to catch it before it’s harder to fix. In today’s episode, Jazzy shares her TOP 5 secrets to maintaining a healthy sex life with your signifi…
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ABM for the Future and Beyond, with Winfried Schultz, VP Marketing EMEA at Teradata
28:12
28:12
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28:12
In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Winfried Schultz to discuss how to bring ABM into the future. ABM had its moment in B2B marketing not that long ago. Many marketers, including those on this podcast have discussed how ABM can be a transformative strategy. However, it seems the trendiness of ABM resulte…
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It Took Me 29 Years to Learn This...
48:34
48:34
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48:34
The most challenging year of growth has taught me so much about myself, life, and others. In today’s episode, I talk about how turning 29 has made me reflect on everything I’ve gone through in the last year. It’s made me appreciate my 20’s, and it’s made me look forward to my 30’s. This episode will definitely give you some insight into some powerf…
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Answering the Call for Emotive B2B Marketing, with Mark Cullen, CMO of Simon-Kucher
35:01
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35:01
In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Mark Cullen about the need for B2B marketers to be brave. The key to marketing with an impact is saying something authentic about your company and delivering it in an emotive way. Most marketers understand that it takes a level of emotional impact to make a significant…
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Selling Houston with Guest Julia Wang
31:03
31:03
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31:03
Have you considered quitting your job and starting over BUT felt like it was too late? Well, then you definitely want to listen to this episode! In today's episode, Guest Julia Wang (#1 REAL ESTATE AGENT ON SOCIAL MEDIA) shares how important that leap was for her. She shares the importance social media has played in her business and the importance …
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Butt Implants & My Non-Negotiables
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44:13
Have you realized that 2023 is close to an end?? If you haven’t, this episode will motivate you to finish the year with purpose. In today's episode, Jazzy goes through her top non-negotiables. She discusses what she expects from herself and from those around her. She also shares her opinion on butt implants and her thoughts on cosmetic surgery. Thi…
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Aligning Yourself With What You Deserve
47:36
47:36
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47:36
Want to feel super empowered, confident, and motivated? Then this episode is JUST FOR YOU! In today's episode, Jazzy interviews Nathalie Nicole Smith, CEO of women who boss network, branding expert, and owner of NNBODY. They discuss Nathalie's journey to becoming the strong woman and MILLIONAIRE she is today. Nathalie shares so many amazing tips th…
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A Review of 2023... So Far
28:47
28:47
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28:47
In this episode of B2B Marketing: The Provocative Truth, we look back at some of the provocative topics we have talked about in 2023 so far! Episode Clips Included: How Data Proves the Need for Creativity in B2B, with Adam Morgan, Executive Creative Director at Adobe Educating B2B Industries with Thought Leadership, with James Watson, CMO of The Gl…
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3 Meaningful Ways to Help Your Loved Ones
55:45
55:45
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55:45
Join us for an entertaining and heartful podcast! In today's episode, Jazzy shares some personal struggles that she's faced throughout her journey to help those she loves. She provides positive ways that you can help those around you without having to sacrifice yourself! Listen until the end for a funny segment, "Embarrassing moments with your pare…
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Reimagining B2B Marketing Attribution for the New Buyer Journey, with Jennifer Leggio, CMO of Netography
30:56
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30:56
In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Jennifer Leggio to discuss how attribution for marketing and sales needs to change with the buyer journey. Nowadays, it’s extremely important for sales and marketing to work together to achieve the same goal of creating pipeline. However, it would seem many B2B busines…
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Do You Believe In Yourself?
49:48
49:48
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49:48
We judge ourselves daily on our ability to complete tasks and achieve goals. But where do our limiting beliefs step in and how can we break through them? In today's episode, Jazmin and Chris, talk about how an increase in self-belief leads to more success and what we can do to believe in ourselves more each day. Merch - https://www.jazzyfit.me/merc…
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Unlocking B2B Influencer Marketing, with Archana Dhankar, Senior Director, Global Demand Generation at Sutherland
25:45
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25:45
In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Archana Dhankar to discuss all things influencer marketing in B2B. There’s no denying the differences between B2B and B2C marketing. However, it’s all too easy to have a closed mindset as to what could work for your business. Influencer marketing has made waves in B2C …
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Thought Provoking B2B Thought Leadership, with Laura Klysz, Global Head of Marketing & Communications at Simmons & Simmons
29:22
29:22
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29:22
In this episode of B2B Marketing: The Provocative Truth, Benedict chats to Laura Klysz about truly leading thought leadership. There are a lot of problems with how thought leadership is done in B2B. Not only is it underutilised as a tool for businesses, but fundamentally, it isn’t actually doing what it suggests. Very little thought leadership actu…
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Jazzyfit behind the scenes Ft: Arturo Cerda
1:06:51
1:06:51
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1:06:51
Have you ever wondered what it is like to work with Jazzy? Well in today's episode, we get the chance to someone who is very close to her. In today's episode, Arturo Cerda (Videographer and close friend) opens up about his struggles in the freelance business and how he's been able to overcome his struggles. From uprooting his life in Mexico to buil…
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Misconceptions About Performance Marketing, with Stuart Shingler, VP of Brand and Product Marketing at Tink
33:11
33:11
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33:11
In this episode of B2B Marketing: The Provocative Truth, Benedict chats to Stuart Shingler about what performance really means in B2B. Despite performance marketing having been around for a while, there is still a lack of understanding about what it truly is, leading it to be conflated with and used interchangeably to digital marketing. But it’s mu…
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