Parhaat Ecommerce Strategy Podcastit (2024)

1
The Future of Buying Software? 53:53

2d ago53:53

53:53

If buying software were a cage match, the RFP would be a royal rumble. Dive into the weird world of software buying and the flawed nature of RFPs with Philipp Krueger and Jason Nyhus, as we explore insights from the latest Future Commerce report, "The Honest Truth." Lies, Damned Lies, and RFPs Key takeaways: “The Honest Truth” report reveals that 8…

1
EP257: Cracking The Flexible Working Conundrum - Digital Leaders on Balancing Employee & Company Needs 53:59

4d ago53:59

53:59

Flexible working is a hot topic. Amazon is the latest company to stir up debate around the virtues of giving employees the best possible work/life balance. A CBI Employment Trends survey found that 99% of all businesses surveyed believe that a flexible workforce is vital or important to competitiveness. BUT... Flexibility means different things to …

1
AI Agents Are Here. “Brands” Might Be In Danger. 1:26:43

9d ago1:26:43

1:26:43

Phillip and Brian debrief this year’s All-In Summit, which touched on coming societal changes due to AI. From the impact of automation to the power of data, they talk through these technological advancements that are reshaping the way we shop, work, and interact. PLUS: An exciting sneak peek of the upcoming VISIONS Summit in LA! Stealthily Building…

1
EP256: The Future of Your Ecommerce Returns Strategy - Understanding The Pivot To Paid Returns & Fair Usage 42:05

11d ago42:05

42:05

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: This podcast delves into the evolving landscape of return strategies in ecommerce, emphasising the need for retailers to shift their perspective from viewing returns as a cost & policy to recognising them as an important customer service. The discussion highl…

1
EP255: 14 Examples of Ecommerce Brands Thinking Differently to Improve The Online Shopping Experience 34:43

18d ago34:43

34:43

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: In this episode, James Gurd and Paul Rogers discuss examples of innovative and creative executions in ecommerce. They highlight features and designs that enhance the customer experience, add value, and drive smarter business decisions. The examples include Li…

1
The Future Consumer is Omnimodal 34:03

19d ago34:03

34:03

Recorded live from BigSummit, Phillip and Brian join John Affourtit (Senior Director of Strategic Sales at Attentive) and Melissa Dixon (Senior Director of Content Marketing at BigCommerce) to share expert insights on the future of consumer behavior. Dig into the newest Future Commerce & BigCommerce report: New Modes, Redefining Personalization In …

1
Sur La Table’s Head of Brand Marketing on AI, Strong Leadership, and Secondhand Influence 53:17

23d ago53:17

53:17

“Get it in their hands” is Kristin Flor Perret’s (Sur La Table, Saucy) secret sauce to blending cutting-edge tech with genuine human connection. Learn how Sur La Table is futureproofing their business and blending education and connection with in-store and digital commerce on Amazon and beyond. Listen now! Dishing on Commerce and Connection Key tak…

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EP254: What BigCommerce's Latest Product Features Mean For Merchants, with VP Product Management Jordan Sim & Codal's Director of Strategy, Joe Comins 46:18

26d ago46:18

46:18

In this episode, we discuss BigCommerce's latest product release with Jordan Sim, VP of Product Management, and Joe Comins, director of strategy at leading SI Codal. The conversation covers topics such as the current direction of BigCommerce's product strategy, the integration of Makeswift into the Catalyst framework, the flexibility and control pr…

1
What's In Our Future: The Fall Lineup 22:53

1M ago22:53

22:53

What an incredible eight years it has been here at Future Commerce, but wait until you see what’s coming next. There is a lot ahead that you won’t want to miss. In this episode Phillip gives you a little taste of what is to come and how you can make sure you stay in the know (because you’re really going to want to stay in the know). Buckle Up Key t…

1
EP253: Ecommerce Market Mood - Strategy, Tech & Interesting Stories, July 2024 43:28

1M ago43:28

43:28

Ecommerce is a fast-paced industry, with constant change, new market entrants and incumbents updating their products with new features and fixes. James & Paul spend a lot of time looking at ecommerce strategy and technology, talking to agencies and technology vendors, so this series is a digest of what they’ve found interesting, what ecommerce team…

1
Don’t Say Metaverse 51:40

1M ago51:40

51:40

feat. Justin Breton, Head of Brand Marketing and Innovation at Walmart How does an early adopter become a leader and consistently one of the most adaptive brands in the market? Listen now as Justin Breton shares the story of innovation Walmart is telling and how they are creating new worlds within the commerce landscape. The New Familiar of the Fut…

1
EP252: Wild Nutrition's Head of Ecommerce Roshni Patel On Strategy Shift, Personalisation & How to Turn Customers Into Subscribers 43:49

1M ago43:49

43:49

Roshni Patel, Head of Ecommerce at Wild Nutrition, joins the podcast to discuss her background and the evolution of ecommerce at Wild Nutrition. She shares insights on the company's strategy shift after raising private equity, the importance of building the right teams and expertise in-house, and the challenges and benefits of using third-party app…

1
TEASER "Sounds Fishy" 3:11

1M ago3:11

3:11

Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce+ at futurecommerce.com/plus Save 20% on Future Commerce print journals and merch Private GPT access with Alani™ from BundleIQ Exclusive invites to physical events, dinners, and priority invites to industry events (SXSW, Art Basel, VISION…

1
EP251: Predicting User Intent Is The Key To Ecommerce Personalisation - Made With Intent Helps You Unlock Its Secrets 36:03

2M ago36:03

36:03

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: Ecommerce personalisation tech has progressed rapidly, with a wide range of vendors to choose from. However, personalisation is often reliant upon pushing product recommendations based on prior and current browsing, and purchase behaviour. But... Not everyone…

1
The Sweat Lookbook 51:59

2M ago51:59

51:59

In this episode we speak with special guest Lee Glandorf, author of The Sweat Lookbook substack about the intersection of sports, fashion, and culture. Lee, a long-time friend of the podcast and former Director of Marketing at Tracksmith, shares her unique insights on how running culture, women's sports, and performance fashion are evolving. Listen…

1
Game Face: Female Athletes Are Redefining Commerce 47:25

2M ago47:25

47:25

feat. Alexa Lombardo and Candace Stewart Alexa Lombardo and Candace Stewart co-host this week breaking down the intersection of female athletes, beauty, and commerce. Learn how female athletes are revolutionizing both the sports and beauty industries through authentic storytelling and strategic brand partnerships. Listen now! Tunnel Fits: The Court…

1
EP250: The Importance of Direct Mail In Ecommerce - Insights, Impact & Good Practice, with Fractional CMO Anna Wilson 36:26

2M ago36:26

36:26

In this episode, James Gurd interviews experienced digital marketing strategist Anna Wilson about the role of offline media in ecommerce. Anna explains the rise of the fractional CMO role, the changing role of offline media in the digital age, and the appeal of direct mail in a crowded digital space. The podcast will help you understand the relevan…

1
Rewind: The Secrets Behind the Magic Quadrant 1:16:42

2M ago1:16:42

1:16:42

Feat. Aaron Sheehan In this rewind episode, we discuss a key topic: the analyst ecosystem and the influence of reports like Gartner's Magic Quadrant on the eCommerce industry. We explore how these reports are created, who they benefit, and their role in shaping market perceptions. Aaron sheds light on the complexities behind the rankings, the crite…

1
EP249: How To Build An Experimentation Culture In Ecommerce, With Trainline's Experimentation Lead Hannah Tickle 43:50

2M ago43:50

43:50

James & Paul interview Hannah Tickle, an experienced experimentation leader who's currently the Experimentation Team Lead at Trainline. The episode discusses the role of experimentation in ecommerce, the importance of ownership of within organisations, and the impact of hypotheses, testing speed, and data analysis. Hannah shares insights on buildin…

1
Rewind: Shifting Trends and Prevailing Patterns 48:59

2M ago48:59

48:59

In this episode of Future Commerce Rewind, our summer series where we compare today's news against episodes from the archives, we are revisiting Episode 341 with friend of the pod and cultural theorist, Matt Klein, to discuss the findings from his annual META Trends Report. Today, we're not just talking about trends and data. We're talking about a …

1
EP248: Why, When & How to Improve Operational Efficiency Through Systems Automation 37:10

2M ago37:10

37:10

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: Let’s set the scene for this podcast. Operational efficiency is critical for ecommerce success. James recently moderated a panel at Dark Matter Commerce’s Commerce Fusion event, exploring the business case for investment in better automation with Green Feathe…

1
Rewind: Shopping with Ghosts 1:02:57

2M ago1:02:57

1:02:57

Parasocial Relationships Will Change Retail Forever Welcome to Future Commerce Rewind, our summer series where we compare today's news against episodes from the archives. Today, we revisit our historic 300th episode from 2023, where we explored the future of commerce shopping experiences through parasocial relationships. We also cover how the chat …

1
Technological Progress Through Multiplayer Behavior 20:57

2M ago20:57

20:57

We’re back exploring the intersection of technology, payments, and consumer behavior with guests Michaela Weber from BigCommerce and Sanjeev Gill from Stripe Live from VISIONS Summit: NYC. The conversation covers how modern ecommerce platforms and payment solutions are transforming the retail landscape. Join us to discuss the shift from traditional…

1
EP247: Key Ecommerce Vendor Leadership Team Interviews Q2/24 45:00

3M ago45:00

45:00

Stay connected with the leading ecommerce platforms. James & Paul interview leaders and visionaries from Shopify, BigCommerce, Centra, Commerce Layer and Remarkable Commerce for a fireside chat on what’s happened during Q2 2024. Each quarter, we catch-up with the leadership teams of leading ecommerce vendors so you can hear directly from them what …

1
Rewind: AI, Classism, and the Digital Divide - Revisiting Episode 51 1:02:09

3M ago1:02:09

1:02:09

These show notes were written at a time before LLMs were available to the public, if that's any indication of In this episode from 2017, we covered: WILL WALMART BE COOL AGAIN? Lord and Taylor started selling on walmart.com with their own special homepage. Also, remember how Walmart acquired Bonobos and Modcloth? The world has changed, people. THE …

1
Monoculture in the Modern Age: How a Fragmented Media Landscape Co-Creates Moments that Matter 37:32

3M ago37:32

37:32

In this episode, we explore the dynamic interplay between traditional and new media with insights from retail analyst Heetha Herzog and culture writer Kate Lindsay live from VISIONS Summit: NYC. Moderated by Phillip, this conversation covers how media consumption shapes our reality, the influence of monocultural events, and the generational shifts …

1
EP246: 10-Minute Ecommerce Masterclass - Increasing On-Site Search Engagement 9:59

3M ago9:59

9:59

We often find ecommerce teams focus more on search algorithms and campaigns, like product boosting and redirects, less on ensuring the site gets people into relevant search journeys quickly and effectively. Through simple testing, we’ve seen search engagement (the % of users using search) increase by double digits. In this 10-minute video & audio t…

1
EP245: Shopify Editions Summer 2024 - Feature Highlights, Product Direction & Benefits For Ecommerce Teams 58:56

3M ago58:56

58:56

ABOUT THIS EPISODE: In this episode, we sit down with By Association Only CTO Dan Gamble to review the latest Shopify product release, explaining what it means for merchants and what it reveals about Shopify’s product strategy and GTM focus. If you’re part of the Shopify universe, then you’ll be well aware of Editions and the marketing bandwagon th…

1
How Liquid Death is Murdering Marketing 32:53

3M ago32:53

32:53

Live from the Retail Innovation Conference and Expo, feat. Dan Murphy, SVP of Marketing at Liquid Death In this episode, Phillip has a conversation with Dan Murphy, SVP of Marketing at Liquid Death, at the Retail Innovation Conference and Expo back in June about how the Liquid Death team does more with less by infusing comedy and incredible creativ…

1
Visions Live: Let's Get Personal: Creating Connection in the Age of AI 20:53

3M ago20:53

20:53

Recorded live at VISIONS Summit: NYC 2024, join Alicia Esposito for her sitdown with Seb Reetz, Bloomreach’s Solutions Consulting Lead of the Americas. They dive into the fascinating intersection of AI and art, exploring how AI is transforming both the creation and consumption of art discussing the ethical considerations, creative opportunities, an…

1
EP244: How To Do Cross Border Commerce Better, With Swap Commerce Head of Partnerships Cian Wright 30:00

3M ago30:00

30:00

Welcome to the latest episode of the Inside Commerce Podcast, your go-to source for innovative strategies to enhance your online retail business. In this episode, we explore the challenges of delivering cross-border ecommerce, featuring an interview with the experts at Swap Commerce. Known for their market-leading returns platform, Swap Commerce no…

1
Blurred Lines: The False Dichotomy of Physical vs. Digital Spaces 39:58

3M ago39:58

39:58

Recorded live at VISIONS Summit: NYC 2024, join Paul Canetti as he sits down with Reggie James and Ruby Thelot. We explore the concept of being "too online" and whether the dichotomy between digital and physical worlds is still relevant. Ruby and Reggie share their thoughts on the cultural shifts driven by our online presence, the importance of phy…

1
From Cart to Checkout: Enhancing the Outdoor Retail Experience 48:51

3M ago48:51

48:51

Welcome to a special episode of Future Commerce, recorded live from the Outdoor Retailer conference held at the beautiful Tracy Aviary. In this episode, Brian sits down with industry leaders to discuss the future of omnichannel retail in the outdoor industry. Discover insights into enhancing the customer journey, reducing checkout friction, and opt…

1
Unlocking the Potential of Creator Networks 53:12

3M ago53:12

53:12

Feat. Nilla Ali, CEO of GAAN Creative Join us as we explore the impact of algorithms on content creation, the challenges of scaling media businesses, and the rise of creators as the new media moguls. Our special guest, Nilla Ali, formerly of BuzzFeed and CEO of GAAN Creative, shares her journey from leading BuzzFeed's commerce business to building …

1
EP243: Breville & Sage Appliances DTC Manager Myles Sullivan on International Strategy, Tech Stack & Resourcing 33:30

3M ago33:30

33:30

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: International expansion is front of mind for many ecommerce teams in 2024. In this episode we delve into the complexities of managing a global ecommerce strategy with the DTC Ecommerce Manager at BRG Group brands, which include Breville and Sage Appliances. M…

1
EP242: 10-Minute Masterclass: How To Run An Ecommerce Cart Abandonment Program 7:58

3M ago7:58

7:58

70.19% is the average documented online shopping cart abandonment rate. Every ecommerce site has abandoned carts, and trying to recover them is every ecommerce team’s obsession (well, it should be). In this video short, we talk you through a recommended 3-phase approach to abandoned cart email programs and the role of SMS reminders in the process. …

1
Climbing New Heights: The Future of Outdoor Retail 1:02:54

3M ago1:02:54

1:02:54

LIVE from Outdoor Retailer 2024 In this episode, we explore the transformative trends shaping the outdoor retail industry LIVE from the Big Commerce Summer Camp during Outdoor Retailer. From the rise of resale markets, to the importance of real-time inventory data, we uncover how technology and cultural shifts are driving the future of outdoor reta…

1
Teaser CRAIGSLIST SWITCHBLADE 6:50

3M ago6:50

6:50

London PayPal Meetup: https://www.meetup.com/london-paypal-meetup-group/events/301151281/ Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce+ at futurecommerce.com/plus Save 15% on Future Commerce print journals and merch Private GPT access with Alani™ from BundleIQ Exclusive invites to …

1
EP241: How Content Teams Are Using AI To Improve Creativity & Productivity, With Media & Strategy Consultant James Carson 39:20

3M ago39:20

39:20

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: In this episode, we dive into the exciting world of AI tools and generative AI, focusing on how they're changing the content creation game for ecommerce businesses. We're joined by highly experienced content and media strategist, James Carson. James was previ…

1
Frictionless isn't Fictionless 53:06

4M ago53:06

53:06

Futurism in review: flying cars and frictionless commerce Phillip and Brian chat about the futurism movement in art and how it relates to commerce, specifically, the idea of passatisme, which is an obsession with the past that signals everything backward would be supplanted by futurism. Generally, it sounds a lot like effective acceleration or the …

1
EP240: How CurrentBody Runs The Tech Stack For An £80m+ Ecommerce Business, With Co-founder & CTO Andrew Showman 36:19

4M ago36:19

36:19

We’ve been trying to get CurrentBody's CTO, Andrew Showman, on the podcast for several years to talk about how they run the tech side of their business, having grown it to £80m+ in ecommerce revenue and operating across 14 international stores. When we last met, Andrew talked about their move to AirTable across a few areas of the business and in th…

1
EP239: Video Masterclass - Using NPS Data To Fine Tune Your CX Strategy 11:53

4M ago11:53

11:53

A PYMNTS Intelligence report, based on a survey of over 3,500 U.S. consumers, found that direct-to-consumer brands are lagging in customer satisfaction compared to traditional retailers and online marketplaces. We've spoken to many ecommerce leadership teams who don’t have a CX metric in their KPIs. If CX isn’t always measured and reported on at a …

1
What is Futureproof For Gen Alpha? 57:44

4M ago57:44

57:44

Walmart is Experimenting in the Present to Create the Future In this episode Phillip and Brian discuss Walmart Realm and the plays that Walmart has been making towards a younger female media-savvy audience. There's so much there that is shopping content, it is ecommerce-centric, but it's entertainment, and it just gets the ecommerce crowd so riled …

1
EP238: B&Q's Digital Optimsation Lead On How To Run Efficient Project Teams & Product Roadmaps 39:25

4M ago39:25

39:25

Unlock the secrets to running an efficient project team and crafting a winning product roadmap with our new podcast tailored for ecommerce businesses! Dive into expert insights from B&Q's Digital Optimisation Lead Kaylie Mitten on orchestrating multiple disciplines, from strategic planning to flawless execution. Learn how to build compelling busine…

1
The Future of B2B Innovation 31:14

4M ago31:14

31:14

Recorded Live at B2B Online Chicago Philips has done a great job setting up a center of excellence for commerce, essential for larger conglomerates and companies with multiple divisions. Antonio Espinoza, Head of Digital Engagement and Strategy at Philips shares his insights in this interview with Brian at B2B Online Chicago. Listen now! Purchasing…

1
EP237: Ecommerce OMS Strategy, Technology and Best Practice, with OneStock Director Joe Till 37:55

4M ago37:55

37:55

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: OneStock is a leading Order Management System businesses use to grow sales, simplify returns and optimise everything in between. It powers some of the world's leading brands including Whistles, Monsoon & Dune. Managing supply chain complexity is a challenge f…

1
[DECODED] Frictionless Falsehoods 34:48

4M ago34:48

34:48

Funnels can change in the same way that ad creative is more personalized and targeted, and it's really hard to reproduce what ad creative looks like for you and for me because we are fundamentally different people. What if the funnel was also something that was truly dynamic and related more to who the person is or what the ad creative was that bro…

1
Creating Credible Content and Community-Building Collabs 46:58

4M ago46:58

46:58

Today on the pod, Emma Apple Chozick joins us and is an incredible guest who we've known for a couple of years now, and with whom we did a great collab, if you will, with her former employer Thingtesting. These days she is breaking down the world of cultural events and brand partnerships and also a little bit of the explainer content that's out the…

1
Teaser Microplastics in my WHAT? 4:45

4M ago4:45

4:45

Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce+ at futurecommerce.com/plus Save 15% on Future Commerce print journals and merch Private GPT access with BundleIQ Exclusive invites to physical events, dinners, and priority invites to industry events (SXSW, Art Basel, VISIONS) Ad-free e…

1
EP236: How Ecommerce Brands Are Using Automated Pricing Strategies To Boost Sales Margin & Shift Stock, With Sniffie Founder Tomi Grönfors 39:14

4M ago39:14

39:14

In this podcast, Sniffie founder Tomi Gronfors shares his insights on helping more than 600 ecommerce retailers implement pricing automation strategies. Dynamic pricing is a strategy where ecommerce brands adjust the prices of their products in real-time based on various factors such as demand, competition, market trends, and customer behaviour. By…

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