#170: Sales | How Marketers Can Be Better Partners with Sales with Jen Allen-Knuth

B2B Marketing with Dave Gerhardt

Sisällön tarjoaa Exit Five and Dave Gerhardt. Exit Five and Dave Gerhardt tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

5M ago 56:00

MP3•Jakson koti

Dave sits down with Jen Allen-Knuth, founder of DemandJen. Jen shares her insights from her 15+ years in B2B Sales, from managing a quota to building great working relationships with marketing.

Jen and Dave cover:

Co-creating content with Marketing and Sales that drives better customer engagement and grows your pipeline
How Jen successfully built her audience using video on LinkedIn and leveraged it to start DemandJen
How companies should focus on genuine diversity efforts rather than superficial inclusivity

Timestamps

(00:00) - - Intro to Jen
(06:42) - - Why You Should Have a Mentor and How To Get One
(08:32) - - Sales Experiences and Becoming a Chief Evangelist
(12:03) - - Making the Lead from Side Hustle to Full Time
(16:30) - - Why Your Career Experiences Should Be Diverse
(19:54) - - The Shallow Impact of Diversity Panels
(24:31) - - How Jen Built Her Personal Brand
(27:52) - - Creating Unscripted Content that’s Still Clear
(31:24) - - Being Authentic in Marketing
(36:19) - - Don’t Use Templates for Customer Conversations
(42:41) - - Strong Relationships Between Product Marketing and Sales
(43:28) - - Being Customer-Centric
(48:50) - - Why You Need to be a Good Storyteller
(50:39) - - Challenges of Data Analysis

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***
This episode of the Exit Five podcast is brought to you by our friends at Paramark. You’ve heard it before – every B2B marketer’s top pain point is marketing attribution. It’s complicated, messy, and too often leads to fights with your CRO over whose lead deserves credit.

That’s where Paramark steps in. Their platform makes it simple to understand what’s driving results (and what isn’t) with tools like marketing mix modeling and incremental testing. No more relying on outdated click attribution or chasing UTM links. Instead, Paramark gives you actionable insights across channels, campaigns, and geographies to help you grow.

Paramark's founder & CEO Pranav has been in your shoes as a B2B marketer. He’s so passionate about solving this problem, he’s offering listeners a free brand assessment. Pranav will personally analyze your brand’s performance and share his insights—an opportunity you don’t want to miss.

Slots are limited, so act fast. Head to paramark.com/brand-consult to claim your spot. Trust us, this is worth your time.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

221 jaksoa

#Entrepreneur #Business #Marketing #Exit #B2B Marketing #Startup Marketing #Marketing Strategies