Cennydd Bowles: Decoding Ethical Challenges in Business Transformation

Being Liminal

What if you could transform your business while also putting ethics at the forefront? That's exactly what we tackle in our conversation with Cennydd Bowles, a designer and technologist turned ethicist, and author of Future Ethics. Cennydd sheds light on the importance of weaving ethics into the fabric of transformation and how ‘designed futures’ can help uncover potential harms.
In an age where technology overwhelmingly shapes our experiences, we touch on the philosophical underpinnings of utilitarianism, deontology, and virtue ethics - and how these frameworks can guide our decision-making processes. We particularly discuss how AI and machine learning often lean towards a utilitarian approach and what that signifies. Moreover, we delve into the imminent ethical dilemmas that leaders in transformation programs might come across and how to make 'ethics' more digestible for businesses.
We also navigate the landscape of design and its impact on technologists, exploring how they can foresee the implications of their work. We throw light on how designers can reclaim their craftsmanship in today's commoditized world and the ethical repercussions of this shift. From discussing the role of design systems to the influence of generative AI on digital product design, we leave no stone unturned.
Finally, we discuss practical tools that businesses can use to anticipate the effects of their decisions, and how a risk management program can help assess the severity of risks and recalibrate their mission statement to mirror their intent rooted in values.
Join us as we endeavor to translate ethical values into operational principles and help businesses navigate the ethics labyrinth.
Cennydd Bowles Personal Website
Cennydd on LinkedIn
Cennydd's Book - Future Ethics - sample chapter and links to where you can buy the book

Liminal Leaders
Is a podcast about the changing nature of Leadership in Business Transformation. Brian and Martin explore the mindset and skills currently missing in Business Leadership of Transformation that when present contribute to the 30% success rate of Large-Scale Business Transformation and Change.
The podcast explores Systems and Design Thinking as a necessary approach to leading through the Liminal State that is a Transformation programme. Each episode is either a research interview with a Guest Expert or a working discussion session between the hosts Martin Dowson and Brian Hoadely as they develop the content that will form their new book: Liminal Leaders. This podcast is your opportunity to eavesdrop on their research and writing process.
Podcast Website: www.liminalleaders.com
Apple: https://podcasts.apple.com/gb/podcast/liminal-leaders/id1690994247
Spotify: https://open.spotify.com/show/7aJYpbWWZ85SBt27pfUgDo?si=1ffd9afda4594020
Martin Dowson on LinkedIn
Brian Hoadley on LinkedIn

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