The Boring Parts Of Your Business

Benji Bruce Podcast

Most people aren't willing to sit through the boring parts of their business, for long enough, for their business to take off Why aren't things working out for you the way you thought they would? You're too much in your feelings Story: Getting gigs with emailing was boring and hard Didn't say the right things People said no or ignored me Cold emailing is boring Excited at first, do the work, takes a long time, get demotivated, switch to something else What built the entertainment business? = Cold emailing...a task I hated Steve Jobs: "It's so hard that any rational person would give up" Most damaging success advice: "Do what you love" Instead, DO WHAT YOU MUST I didn't love cold emailing I don't love creating ads Story: Hated taking a bus to get restaurant gigs But it needs to get done by you or someone else The tasks that grow your business are the tasks you don't like doing. So most people don't do those tasks long enough to create enough momentum in their business for it to grow Same happened with building an online business Tasks are repetitive Create content, write emails, ads Didn't like ads but that generated the revenue Didn't like putting numbers into a spreadsheet but it helped Almost everything that will help your business grow are things you don't like doing ...that's why people give up To make it worse, you have to do it for a long period of time Not a month or two. YEARS Starting a sport = don't expect to be good immediately Things not working? Not doing right things Not doing the right things often enough Doing the right things the wrong way You don't know what problem you have if you're going at it alone Ex: Mike Tyson can tell you what you're doing wrong in boxing vs trying to figure it out yourself Success has a way of weeding people out who don't want it bad enough People distract themselves Consuming too much content, Working on your business cards, social media etc Story: I'm writing these notes, I wanted to ask Alexa what the whether is like Bad: You're training your brain to do things when you're entertained You're training your brain to do the opposite of what it takes to be successful Train to work with purpose = no need to be entertained You've trained yourself to need entertainment (social media, etc) Most can't work for 90 min w/o distraction Train to work regardless of being entertained Watch YouTube videos that aren't 'fun', but useful Why are you doing this? Keep reminding yourself Pomodoro technique helped me 90 minutes on a task no matter what The people who can focus for long periods of time will have a huge advantage over everyone else Get Out Of Your Feelings Problem You do things based on how you feel rather than what needs to get done Demotivated = quit Feeling confused/uncertain = "I need to plan/research" Have I gotten demotivated? Of course But I get up the next day and do it anyways Have I wondered "What do I need to do to get business?" Of course Deep down I knew the answer, I just didn't want to do it You know the answer, you just don't want to do it Successful people do it despite how they feel Turn the bad feelings into good ones Ex: Cold emailing 'high score' game I made up Ex: Keep thinking about your WHY Ex: Anger to ambition - prove them wrong Ex: Hated cardio on machines - did boxing instead Urgency - move fast, be impatient If a feeling doesn't move you towards your goals then ignore the feelings Feelings stopping you? = put yourself in a meditative state Notice your feelings, don't act on them You get numb to anything that doesn't improve your life Got so many "no's" that I became numb to it Failed so many times I became numb to it You need to create momentum Get enough energy that you couldn't stop if you wanted You get addicted to the momentum Sit through the boring parts to get to the good parts