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Segment Development Plans: Win New Deals From a Slice of the Market
Manage episode 455860492 series 3555562
Sisällön tarjoaa John Tyreman & Mark Wainwright, John Tyreman, and Mark Wainwright. John Tyreman & Mark Wainwright, John Tyreman, and Mark Wainwright tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Win new business from accounts that share a common characteristic. This way, you can build your brand and create efficiencies.
In this episode, John and Mark explore how firms can build Segment Development Plans that help firms grow relationships with prospects that represent a specific kind of client account. Combining SWOT analysis with targeted marketing efforts, business developers can use these plans to create a distinctive brand presence. In this conversation, we cover:
- Different ways to group segments of the market
- Why you tailor your offers for specific groups of the market
- How to perform a SWOT analysis to align strengths with opportunities
- Other considerations for your firm’s Segment Development Plan
Connect with Mark on LinkedIn: https://www.linkedin.com/in/markhwainwright/
Connect with John on LinkedIn: https://www.linkedin.com/in/johntyreman/
www.breakingbizdev.com
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