Ep17: Knock-Knock, Who's There? Will Aitken's Cheeky Take on Challenging Sales Norms (Trust Him - He's a Salesperson)

Celeste Berke

Welcome to The Sales Edge podcast, where we delve into the world of sales and entrepreneurship, uncovering the insights and experiences of professionals who are reshaping the industry. In today's episode, we're joined by the insightful Will Aitken, a sales enthusiast and pioneer in prospecting techniques. Will shares his journey from battling imposter syndrome to becoming a change agent in the sales industry. Together with host Celeste Berke, they explore the significance of effective questioning, the normalization of failure in sales, and the necessity of taking ownership in the sales process. As they exchange valuable perspectives and recommendations, they dive into the mindset and drive required in both sales and entrepreneurship. Tune in to gain a new edge in your sales endeavors and be inspired to take charge of your professional journey.

About your host:

Celeste, a self-proclaimed “Sales Growth Strategist” is a natural collaborator and partner to executives who easily pinpoint gaps in strategy and creates road maps to implement plans and achieve targets. Passionate about creating cross-functional collaboration, team development, and delivering results across top-performing teams.

Celeste has over twenty-one (21) years of experience within the non-profit and for-profit arenas; holding both a B.S. and M.S. degree. In her last corporate role, Celeste held the position of Regional Director of Sales and Marketing for a privately held hospitality management company overseeing 19 properties, a sales team of 50+, and $105M in annual sales. Her accolades include the Director of Sales of the Year award, 2x Manager of the Year, and being named 40 under 40 for the Triad Business Journal. Celeste also holds a certified sales designation from Marriot International and in 2023 was named one of the Top 15 LinkedIn Experts in Denver by Influence + Digest.

In early 2020, Celeste branched out on her own to scale a female-owned consulting and training business. Celeste holds the designation of Certified Gap Selling Training Partner with A Sales Growth Company and the Gap Selling Methodology. Celeste resides in Colorado with her husband and daughter.