Ep. 5: (Mandarin) Children's Chinese Magazine Publisher Jing Cheng believes the power of print media

Chinatown 2.0

Jing Cheng is the co-founder and CEO of the largest North American Children's Chinese magazine, Pipa Magazine. She shares her inspirations for starting the publication, the challenges of running the business of print media against digital headwinds, and her philosophy and suggestions for Chinese immigrants raising bilingual kids.
To learn more about Pipa Magazine, visit: pipamag.org
You can also subscribe to their WeChat public account by searching for 小枇杷
Jing shared with us:
* Pipa Magazine as a companion to kids and bridge to communicate with older generations
* Why young kids like to read the same books repeatedly
* Self-identity for kids with Chinese heritage
* Learning Chinese culture in addition to the language
* Maintaining emotional intimacy between first and second generation immigrants
* Immigrant parents need continual self education to keep up with kids' American ideas
* Pipa Magazine's way of teaching Chinese language in the context of Chinese culture
* The development of Pipa Magazine as a business since 2012
* The difficult business of the Chinese culture-themed magazine
* Pipa Magazine as between a nonprofit organization and a commercial business
* How donations can help Pipa Magazine's missions
Jing shared with us:
* Pipa Magazine as a companion to kids and bridge to communicate with older generations
* Why young kids like to read the same books repeatedly
* Self-identity for kids with Chinese heritage
* Learning Chinese culture in addition to the language
* Maintaining emotional intimacy between first and second generation immigrants
* Immigrant parents need continual self education to keep up with kids' American ideas
* Pipa Magazine's way of teaching Chinese language in the context of Chinese culture
* The development of Pipa Magazine as a business since 2012
* The difficult business of the Chinese culture-themed magazine
* Pipa Magazine as between a nonprofit organization and a commercial business
* How donations can help Pipa Magazine's missions