Kimo Seymour - Building the LifeTime Grand Prix + Endurance in Life, Business & Sport

Choose the Hard Way

One day you wake up and a thing called the Life Time Grand Prix exists and two years later it’s all anyone who follows pro cycling in America can talk about. How did we get here? And what’s next?

Today, we find out. Kimo Seymour is the Senior Vice President of Media and Events at Life Time and the creator of the Life Time Grand Prix. He’s also an endurance sports overachieve with 11 IRONMAN finishes and nine smoking fast times at the Leadville 100 mountain bike race to his credit. Life Time has transformed the level of competition in offroad racing, birthed an entirely new hybrid pro racing series that mixes disciplines in a way we’ve never seen before in pro cycling and has created a content and coverage flywheel that is turning heads.

The Grand Prix brings together an exclusive group of professional cyclists who compete in a series of legendary and soon to be legendary mountain bike and gravel races. In the process, they’ve attracted top talent from across all cycling disciplines and created a vibe you won’t find anywhere else in pro cycling. Kimo and his team have been instrumental in making it happen and Alex Howes plays an unexpected and crucial role. We go deep. We go kiting. We talk sepsis, kiting and epic feats of endurance. It’s everything we’ve dreamed of and more.

Kimo has been one of my most requested guests and I’m excited to share this interview with you.

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Choose the Hard Way is the podcast about how hard things build stronger humans who have more fun. I love hearing from you so if you want to let me know what you think of this episode or who you’d like to hear from next, DM me @hardwaypod.

To learn more about the Life Time Grand Prix, go to @lifetimegrandprix.

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