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Sisällön tarjoaa The Content Marketing Institute and Content Marketing Institute (CMI). The Content Marketing Institute and Content Marketing Institute (CMI) tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
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Episode #79 - All Audiences Are Not Good Audiences

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Manage episode 267963984 series 2537111
Sisällön tarjoaa The Content Marketing Institute and Content Marketing Institute (CMI). The Content Marketing Institute and Content Marketing Institute (CMI) tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

In this week’s episode, Content Marketing Institute’s Robert Rose is thinking about creating real (and good) audiences. He talks with digital marketing consultant Ian Truscott about content strategy – and why search “sucks” so much now. And he points you to an article that explains how to bring audiences together – even in the social-distancing era. And that’s a wrap for the week ending July 24, 2020.

NEWS ITEM OF THE WEEK

Why Does Search Suck?

https://www.mediapost.com/publications/article/353308/why-does-search-suck.html

INTERVIEW OF THE WEEK

Robert’s guest this week is Ian Truscott, editor-in-chief of Rockstar CMO, a podcast and blog covering all things marketing leadership. He’s also the executive strategy director at appropingo, a consultancy focused on B2B marketing. A writer, speaker, industry expert, B2B marketing influencer and thought leader, Ian says ­– most of all – he’s a content guy.

Learn more about Ian:

OUR CONTENT MARKETING IDEA OF THE WEEK

How to Bring Audiences Together in the Social-Distancing Era

https://contentmarketinginstitute.com/cco-digital/systems-issue/editorial-operations/virtual-event-strategy/

SPONSOR

SiteCore

A well-known marketing saying goes, “Content is king”. And with organizations having to rely on their digital channels more than ever these days to reach customers, creating and publishing effective and engaging content has taken on a whole new level of importance.

Sitecore recently held its inaugural Virtual Marketer Day, and one of the tracks was dedicated to helping organizations better manage their content – from beginning to end.

There is a new post-event guide titled “Understanding the end-to-end content lifecycle”, with practical steps you can take to optimize your content engine and personalize digital experiences for your customers.

Download the guide today at: https://cmi.media/sitecore-lifecycle

  continue reading

86 jaksoa

Artwork
iconJaa
 
Manage episode 267963984 series 2537111
Sisällön tarjoaa The Content Marketing Institute and Content Marketing Institute (CMI). The Content Marketing Institute and Content Marketing Institute (CMI) tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

In this week’s episode, Content Marketing Institute’s Robert Rose is thinking about creating real (and good) audiences. He talks with digital marketing consultant Ian Truscott about content strategy – and why search “sucks” so much now. And he points you to an article that explains how to bring audiences together – even in the social-distancing era. And that’s a wrap for the week ending July 24, 2020.

NEWS ITEM OF THE WEEK

Why Does Search Suck?

https://www.mediapost.com/publications/article/353308/why-does-search-suck.html

INTERVIEW OF THE WEEK

Robert’s guest this week is Ian Truscott, editor-in-chief of Rockstar CMO, a podcast and blog covering all things marketing leadership. He’s also the executive strategy director at appropingo, a consultancy focused on B2B marketing. A writer, speaker, industry expert, B2B marketing influencer and thought leader, Ian says ­– most of all – he’s a content guy.

Learn more about Ian:

OUR CONTENT MARKETING IDEA OF THE WEEK

How to Bring Audiences Together in the Social-Distancing Era

https://contentmarketinginstitute.com/cco-digital/systems-issue/editorial-operations/virtual-event-strategy/

SPONSOR

SiteCore

A well-known marketing saying goes, “Content is king”. And with organizations having to rely on their digital channels more than ever these days to reach customers, creating and publishing effective and engaging content has taken on a whole new level of importance.

Sitecore recently held its inaugural Virtual Marketer Day, and one of the tracks was dedicated to helping organizations better manage their content – from beginning to end.

There is a new post-event guide titled “Understanding the end-to-end content lifecycle”, with practical steps you can take to optimize your content engine and personalize digital experiences for your customers.

Download the guide today at: https://cmi.media/sitecore-lifecycle

  continue reading

86 jaksoa

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