Supplemental Courses (Pat Henseler)

Course Lab: Lessons from Successful Online Course Creators

Pat Henseler is the director of operations for Connect 365, and the creator of the 20 Minute Marketing system. His focus is on helping clients utilize the most powerful marketing and lead gen campaigns available.

In this episode we discuss:

• Ideas for approaching course creation for service-based businesses.
• Determining the right level of development for your course based on your resources.
• Why you might not need a large audience to launch a successful first course.
• Finding ways to help course participants take meaningful action.
• The importance of properly piloting your course.
• Danny and Abe’s debrief.

“Our audience is hungry for information, they're looking for information on marketing strategies, sales strategies, and us being able to offer them a course that helps them with that and include, as a bonus, software that can help them automate a lot of the heavy lifting of it, I think is a really compelling offer.”

– Pat Henseler

Pat is co-hosting a free masterclass next week starting on Monday, January 16th, 2023. Where Pat and his co-founder, Josh Turner, will reveal more about how to get high-paying clients fast using The Micro Megaphone Method. You can grab your spot now at https://connect365.io/micro-megaphone-masterclass/

Resources or websites mentioned in this episode:

• Mirasee
• Pat's website
• Pat's LinkedIn

Credits:

• Guest: Pat Henseler
• Hosts: Danny Iny & Abe Crystal
• Producer: Cynthia Lamb
• Executive producer: Danny Iny
• Assembled by: Geoff Govertsen
• Audio Post Supervisor: Evan Miles, Christopher Martin
• Audio Post Production: Post Office Sound
• Music soundscape: Chad Michael Snavely
• Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Course Lab, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits:

• Track Title: Bossa BB

Artist Name(s): Marie

Writer Name: Chelsea McGough

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Grace

Artist Name(s): Shimmer

Writer Name: Matthew Wigton

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Carousel Lights

Artist Name(s): Chelsea McGough

Writer Name: Chelsea McGough

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Supplemental Courses (Pat Henseler) coming soon

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