Tips and Tricks for Reducing Customer Churn

CSM Practice - The Customer Success Podcast

Ever wondered how top companies tackle churn?
Discover how Varda Tirosh, Chief Customer Officer at Optimove, implemented a unique churn management framework that has revolutionized customer retention.
Click here to watch the episode on YouTube!
𝐇𝐈𝐆𝐇𝐋𝐈𝐆𝐇𝐓𝐒
- Varda's journey to developing a game-changing churn strategy.
- The role of deep customer engagement and data in fighting churn.
- Practical steps your team can implement to enhance customer success.
𝐀𝐁𝐎𝐔𝐓 𝐎𝐔𝐑 𝐆𝐔𝐄𝐒𝐓
Varda Tirosh, as Optimove's Chief Customer Officer, has been at the helm of client-facing teams, including Customer Success (CS), for more than a decade. Recognized as a trailblazer in establishing CS methodologies within Israel's Hi-Tech sector and broader CS community, her innovative approaches were showcased at a prominent CS conference last year.
🔗 You may connect with Varda via LinkedIn.
𝐔𝐒𝐄𝐅𝐔𝐋 𝐋𝐈𝐍𝐊𝐒
📑 Read: Greg Daines’ Customer Churn Research
🎥 Watch: What To Do When Mergers and Acquisitions Take Place
🎥 Watch: Mergers and Acquisitions Playbook for Customer Success
Recommended Tools:
https://www.zoominfo.com/
https://referral-ai.com/
https://builtwith.com/
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Whenever you’re ready, here are three ways to build, optimize, or scale your Customer Success practice:
1. Enhance Your Customer Success Approach — Grab a free copy of our Customer Success templates and infographics to streamline your strategies. Click Here
2. Join Our YouTube Community — Explore Customer Success insights and strategies with industry experts. Learn from professionals about optimizing partner relationships in the tech sector. Click Here
3. Build Your CS Strategy — If you're a startup executive eager to elevate your Customer Success strategies, our Mastermind program is designed for you. Collaborate with leading customer success professionals to gain the clarity and tools needed to effectively implement and enhance Customer Success in your organization. Click Here
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📌 Visit our Website - CSM Practice
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Luvut

1. Intro (00:00:00)

2. Optimove’s Churn Situation (00:02:29)

3. Framework - Expected vs Unexpected (00:07:43)

4. How to implement the framework (00:12:51)

5. Indicators and Making Predictions (00:14:55)

6. Is there an antidote? (00:19:09)

7. RED FLAGS (00:20:43)

8. Recommendations (00:25:17)