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AI Will Infinitely Improve Localization
Manage episode 387773063 series 3527281
Sisällön tarjoaa Mary Dooe, Greg Stuart, and Rex Briggs. Mary Dooe, Greg Stuart, and Rex Briggs tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Artificial intelligence has been used in both marketing and in the travel and hotel industry for years, but gen AI is a game changer in a number of ways. In this episode, we speak with Michael Menis, Senior Vice President of Global Marketing at IHG Hotels & Resorts, about two trends he foresees will change the game in his industry: the ability to localize content at scale in a way never before seen, and the restructuring of the marketing function at global organizations in the travel industry and beyond.
For Further Reading:
https://time.com/6290940/ai-travel-industry/
Listen on your favorite podcast app: https://pod.link/1715735755
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