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Is AI The New Bar to Clear for Creative?
Manage episode 390373335 series 3527281
Sisällön tarjoaa Mary Dooe, Greg Stuart, and Rex Briggs. Mary Dooe, Greg Stuart, and Rex Briggs tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
AI is already being used by marketers in campaigns they create, but today’s guest, Carlo Maria Ferrari, Global Content & Creators Lead at Sanofi, says the best creative will still be made by humans. Hear why he sees GenAI as a way to check your brainstorms and make sure your ideas are truly original: in a sense, making AI the new bar that great creative needs to clear. Ferrari leads the Global Content team at within a heavily regulated industry, but he’s still aiming to push the boundaries of how AI can be leveraged.
For Further Reading:
https://hbr.org/2023/07/how-generative-ai-can-augment-human-creativity
https://www.ibm.com/watson/advantage-reports/future-of-artificial-intelligence/ai-creativity.html
Listen on your favorite podcast app: https://pod.link/1715735755
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