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CPG and Why The Best AI Projects Start with a Business Problem
Manage episode 411619654 series 3527281
Sisällön tarjoaa Mary Dooe, Greg Stuart, and Rex Briggs. Mary Dooe, Greg Stuart, and Rex Briggs tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Lu Cotterill is Global Senior Director, Full Funnel Marketing AI / ML at Kellanova (which spun out of legendary brand Kellogg). As a marketer in the CPG space, she’s always searching for the best data available to inform business decisions. In her current role, she focuses on how AI can help them better reach customers. CPG has its own set of challenges, but Lu has found the best way to test use cases for AI and ML is by starting with a business problem - not the technology - first.
For Further Reading:
https://www.iab.com/blog/how-retailers-are-using-data-clean-rooms/
https://www.mmaglobal.com/datt/consortium-for-ai-personalization
Listen on your favorite podcast app: https://pod.link/1715735755
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