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How Salesforce Uses AI and Cloud to Improve Customer Relationships
Manage episode 414119226 series 3527281
Sisällön tarjoaa Mary Dooe, Greg Stuart, and Rex Briggs. Mary Dooe, Greg Stuart, and Rex Briggs tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Marty Kihn, Senior Vice President of Strategy at Salesforce, explains some of the biggest ways that AI has impacted their business in recent years. Salesforce now centers around a Customer Data Platform, or CDP, and Kihn talks through some of the key decisions around data, vendors, and layers of AI models that can change the game for all marketers.
For Further Reading:
Paleo Ad Tech (Marty’s Podcast)
House of Lies (Marty’s Book)
Listen on your favorite podcast app: https://pod.link/1715735755
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