Driving Brand Loyalty in the eCommerce Age

Ecom Experiences

Wayne Kulkin is the Founder of StreetTrend, the parent company of P448, an Italian footwear brand. As an innovative leader, he is experienced in digital, retail, and wholesale channels. Before founding StreetTrend and P448, Wayne was the CEO of Stuart Weitzman, where he helped grow the company into an internationally renowned luxury brand with over 400 retail locations and e-commerce stores in multiple countries.

In this episode…

Younger generations are dominating consumerism and demanding personalized and truncated content and information. Additionally, this group has pioneered brand loyalty, so companies are competing for fleeting attention. How can you market to the new-age consumer and position your brand as an attractive option?

Footwear industry veteran and front-runner Wayne Kulkin has mastered innovation and market differentiation both in-store and online. Curating products for retail is only one aspect of the omnichannel consumer experience. eCommerce is a separate entity that requires personalizing recommendations, aligning manufacturing rates with inventory, and managing cash flow. To capture your target customer and initiate brand loyalty, Wayne recommends aligning your online and brick-and-mortar customer experiences and communicating your values and stories through social media content.

Join Samir Balwani in this episode of Ecom Experiences as he invites Wayne Kulkin, the Founder of StreetTrend, to the show to discuss how his brand is changing the customer experience. Wayne explains how he helped drive the widespread use of EDI, his career evolution in the footwear industry, and the challenges he solves with his brand.