How to Maximize Your ROAS In Shopify — Simon Kruger | The Most Common ROAS Mistakes, Crucial Ad Metrics, Why Tracking Setup is Crucial, Beginner Tracking Tips, Importance of First-party Tracking (#307)

Ecommerce Coffee Break - Helping You Become A Smarter Online Seller

In this podcast episode, we discuss how to maximize your ROAS in Shopify. Our featured guest on the show is Simon Kruger, product owner and marketer at trackifyapp.com
Topics discussed in this episode:

• The most common mistake that affects return on ad spend
• The crucial metrics in evaluating ad performance
• What pixels are and why they are important
• Why properly setting up tracking is crucial
• How to get started with tracking as a beginner
• Why first-party pixel tracking is important for the future as third-party cookies go away
  

Links & Resources
Website: https://www.trackifyapp.com/
Shopify App Store: https://apps.shopify.com/trackify-1
LinkedIn: https://www.linkedin.com/in/simon-kr%C3%BCger-733155125/
YouTube: https://www.youtube.com/channel/UCdjrDMbDXUnfhwaJTQmpSEQ
Get access to more free resources by visiting the podcast episode page at
t.ly/CqEhf
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