The Tools You Need to Run a Successful Influencer Marketing Campaign — Andy Cloyd | How Brands Can Start with Influencer Marketing, Why Micro-influencers are Replacing Celebrities, How to Align Incentives for Effective Influencer Partnerships (#345)

Ecommerce Coffee Break - Helping You Become A Smarter Online Seller

In this episode, we dive into the rapidly evolving influencer and creator economy.
Joining the conversation is Andy Cloyd, co-founder and CEO of Superfiliate.com, an influencer and affiliate platform built for online sellers, merchants and DTC brands.
Andy shares insights into how influencer marketing has transformed over the years, the rise of micro and niche influencers, and practical strategies for brands to partner effectively with creators to grow their business.
Topics discussed in this episode:

• Why micro-influencers are replacing celebrities in brand partnerships
• How to align incentives for effective influencer partnerships
• What metrics matter beyond follower count for influencer selection
• Why long-term influencer deals lead to better results
• Why education is crucial in evolving influencer marketing
• How brands can start with influencer marketing immediately

Links & Resources
Website: https://www.superfiliate.com/
Shopify App Store: https://apps.shopify.com/superfiliate
LinkedIn: https://www.linkedin.com/in/andycloyd/
Get access to more free resources by visiting the show notes at
https://t.ly/gWMZ2

SPONSORS:
Elevar – Powering Conversion Tracking For Over 6,500 D2C Brands. More Info: https://www.getelevar.com/BFCM/
Autron – The Anti-Agency for Amazon Ads. More Info: https://autron.ai/
Try Shopify: Get your first 3 months for $1/month. Earn up to $10,000 in credits: https://tinyurl.com/try-shopify

MORE RESOURCES
Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook
Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/
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