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Episode 49 – Paulami Mitra – Social entrepreneurial crowdfunding: Influence of the type of rewards and of prosocial motivation on the crowds’ willingness to contribute
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Drawing on self-leadership theory, this study investigates the influence of rewards, – classified as natural rewards and material rewards, – and of prosocial motivation on the crowds’ willingness to contribute to social entrepreneurial crowdfunding. Data was collected from a tailor-made crowdfunding campaign. Survey results from 208 respondents confirmed that the expectation of natural rewards is...
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