#144: Strategy | Measuring The Effectiveness of Marketing and Predicting Revenue with Pranav Piyush

Exit Five: B2B Marketing with Dave Gerhardt

Dave is joined by Pranav Piyush, CEO and Co-Founder of Paramark. With 15 years of growth and marketing experience at companies like PayPal, Dropbox, Adobe, and BILL, Pranav is convinced that CMOs deserve better measurement solutions. That’s why he started Paramark, a tool to help Marketing leaders become more confident about how to invest their budget for maximum returns across all types of marketing—brand and performance, online and offline, paid and owned.

They discuss things like

• Why marketing attribution is hard
• The essential elements of predicting marketing results
• Which leading indicators to follow and how to tie them to revenue
• Correlation between reach metrics (like community members and subscriptions) and output metrics
• How to use and measure LinkedIn in B2B

Timestamps

• (00:00) - - Intro to Pranav and Paramark
• (04:40) - - Identifying Market Needs through Research
• (09:46) - - Broken Measurement in Marketing
• (14:42) - - Importance of Email Audience Engagement
• (18:20) - - Audience Tracking
• (19:04) - - Technology's role in analyzing marketing metrics
• (27:19) - - Experimentation and Failure
• (28:43) - - Marrying Ideas and Measurement in Marketing
• (33:30) - - Connections for Startup Growth
• (36:32) - - Executing Ideas in Marketing Leadership
• (43:22) - - Focusing on Profitability and Product

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