Episode 45 - Building a $6M Decking Empire with John Lea of Decksouth

Fence & Deck Mastery Podcast

In this episode of the Fence & Deck Mastery Podcast, Alex Danner sits down with John Lea, founder of Decksouth, a leading design-build company specializing in luxurious outdoor living spaces. Since its beginnings in 1998, Decksouth has grown into a $6 million operation, employing over 50 team members and servicing high-profile clients throughout the metro Atlanta area.
John discusses his company’s journey, from tackling single-deck projects to crafting complex, multi-trade outdoor environments that transform how clients live and enjoy their spaces. Focusing on the principles of biophilic design, John explains how Decksouth brings the outdoors into daily life, improving mental well-being through thoughtfully designed spaces. He also shares insights into current industry challenges, the importance of setting meaningful goals, and why his team is passionate about changing lives one backyard at a time.
Don’t miss this conversation packed with valuable business insights, especially for those looking to elevate their fencing and decking businesses in today’s evolving market.

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