#304: Ellen Frost's May Q&A, Ask A Florist

Field and Garden with Lisa Mason Ziegler

Today’s episode features a takeover of our popular weekly live Q&A session on Instagram, normally called Ask a Flower Farmer. This one, however, we called Ask a Florist, and it featured guest hostess Ellen Frost of Local Color Flowers in Baltimore, MD. Ellen is a floral designer who creates exclusively with flowers and foliage purchased from local growers. She is also one of our course instructors here at The Gardener’s Workshop. In this Q&A Ellen fielded questions about floral design, the different flowers she uses throughout the year, and some great business questions too.

Other topics mentioned: floral design for beginners, long-lasting flowers, arranging in mason jars, what Ellen designs with during the winter months, foam-free floral mechanics, the first steps toward selling your flowers, how to get the best vase life from your flowers, how to sell to a florist for the first time, flower cart sales, flower pricing for florists, buying bulk flowers, using social media as a tool to tell your story, spring focal flowers, price undercutting.

Mentions

⁠Ellen’s newsletter signup⁠

⁠Ellen’s YouTube Channel⁠

Instagram: ⁠⁠Ellen Frost Flowers⁠⁠

Instagram: ⁠Local Color Flowers⁠

Ellen's courses:

On-Demand Mini-Workshop: ⁠⁠⁠Preparing to Sell to Florists⁠⁠⁠

⁠Florist School Online: Growing Your Business with Local Flower Sourcing⁠

Field & Garden Podcast #130: Local Color Flowers – A Design Studio’s Year Month-by-Month with Ellen Frost

Seed Talk Podcast #52 – Zinnia Challenges with Florist Ellen Frost

⁠The Gardener’s Workshop on Instagram⁠

⁠Shop the TGW Online Store for all your seeds and supplies!⁠

⁠Sign up to receive our weekly Farm News!⁠

The⁠ Field and Garden Podcast⁠ is produced by Lisa Mason Ziegler, award-winning author of⁠ Vegetables Love Flowers and Cool Flowers⁠, owner of⁠ The Gardener’s Workshop,⁠⁠ Flower Farming School Online,⁠ and the publisher of⁠ Farmer-Florist School Online⁠ and⁠ Florist School Online.⁠ Watch⁠ Lisa’s Story⁠ and connect with Lisa on social media!