Jennifer Walker, Co-Founder of Walker Drawas: Setting The Standard For Experiential Marketing With Coachella, Revolve Festival & More

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Jennifer Walker, co-founder of Walker Drawas, joins us on this episode to chat about her career evolution from VP of PR and Marketing at AllSaints to now spearheading some of the most epic experiential marketing campaigns, including VIP Coachella parties and Revolve Festival.

Jennifer reflects on how she’s worked through some of the biggest challenges in her career and shares her advice for balancing motherhood and business. Plus, she lets us in on what a day in her life looks like and what we can expect from her agency in the future.

IN THIS EPISODE, WE TALK ABOUT:

• How to set expectations with brands that don't “get” influencer marketing

• What inspired Jennifer to team up with Adam Drawas to create a full-service entertainment marketing agency

• Ways that Jennifer and her team continue to innovate at Coachella

• What self-care and work-life boundaries look like for Jennifer nowadays

• Exploring opportunities outside of fashion, including hospitality and nightlife

RESOURCES

• Peerspace

• Learn more about Be Social Group

CONNECT WITH JENNIFER

Follow Jennifer: @_jennifer_walker_

Follow Walker Drawas: @walkerdrawas

Learn more about Walker Drawas: www.walkerdrawas.com

CONNECT WITH ALI

Follow me on Instagram: @aligrant

Follow me on TikTok: @aligrnt

CONNECT WITH JESS

Follow me on Instagram: @jessyoowould

Follow me on TikTok: @jessyoowould