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Siffat Haider, Co-Founder & Co-CEO Of Arrae: What Makes A Successful Influencer Marketing Campaign

39:21
 
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Manage episode 362227658 series 2427631
Sisällön tarjoaa The Digital Dept.. The Digital Dept. tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

Siffat Haider, co-founder of the natural supplements brand Arrae, joins us on this episode to unpack the ‘it factor’ that drives her company’s success. She walks us through exactly how she launched a DTC brand and what her day-to-day looks like now that it’s really taken off.

Siffat has such a unique perspective on influencer marketing as someone who’s both a content creator and founder, and she shares her top advice for people on both sides of those deals. We also get into strategies for community-led marketing and talk about the trend of de-influencing.

IN THIS EPISODE, WE TALK ABOUT:

  • What prompted Siffat to explore the world of holistic medicine

  • The benefits of soft launching a product

  • How Siffat created an influencer marketing campaign with a tiny budget

  • Key marketing advice for brand owners and influencers

  • The division of labor between Siffat and her co-founder (who also happens to be her husband)

RESOURCES

CONNECT WITH SIFFAT

Follow Siffat: @siffhaider

Follow Arrae: @arrae.co

Shop Arrae: arrae.com

Listen to The Dream Bigger Podcast

CONNECT WITH ALI

Follow me on Instagram: @aligrant

Follow me on TikTok: @aligrnt

CONNECT WITH JESS

Follow me on Instagram: @jessyoowould

Follow me on TikTok: @jessyoowould

  continue reading

70 jaksoa

Artwork
iconJaa
 
Manage episode 362227658 series 2427631
Sisällön tarjoaa The Digital Dept.. The Digital Dept. tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

Siffat Haider, co-founder of the natural supplements brand Arrae, joins us on this episode to unpack the ‘it factor’ that drives her company’s success. She walks us through exactly how she launched a DTC brand and what her day-to-day looks like now that it’s really taken off.

Siffat has such a unique perspective on influencer marketing as someone who’s both a content creator and founder, and she shares her top advice for people on both sides of those deals. We also get into strategies for community-led marketing and talk about the trend of de-influencing.

IN THIS EPISODE, WE TALK ABOUT:

  • What prompted Siffat to explore the world of holistic medicine

  • The benefits of soft launching a product

  • How Siffat created an influencer marketing campaign with a tiny budget

  • Key marketing advice for brand owners and influencers

  • The division of labor between Siffat and her co-founder (who also happens to be her husband)

RESOURCES

CONNECT WITH SIFFAT

Follow Siffat: @siffhaider

Follow Arrae: @arrae.co

Shop Arrae: arrae.com

Listen to The Dream Bigger Podcast

CONNECT WITH ALI

Follow me on Instagram: @aligrant

Follow me on TikTok: @aligrnt

CONNECT WITH JESS

Follow me on Instagram: @jessyoowould

Follow me on TikTok: @jessyoowould

  continue reading

70 jaksoa

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