It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Engaging Spaces: Atmosphere TV Revolutionizes Public Viewing!
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Manage episode 409151770 series 1142104
Sisällön tarjoaa Franchise Today. Franchise Today tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
John Smolen, Senior Vice President of Global Distribution Sales at Atmosphere TV, joins us today to discuss the streaming platform’s benefits for franchises and businesses, like restaurants, bars, grills, taverns, and gyms.Atmosphere TV is known for replacing daytime TV in public spaces with engaging short-form content across 40+ channels and is recognized for its rapid growth and impact on customer engagement and incresed unit-level sales. Smolen, with a background transitioning from psychology to sales, outlines Atmosphere’s ad-supported revenue model that provides free, family-friendly programming, along with marketing tools enabling franchisors and franchisees, to manage content across various locations. The service’s ability to target specific audiences based on venue type enhances its value as an advertising platform, offering flexibility and affordability with no minimum investment constraints. The episode also touches upon the broader digital landscape, noting the scrutiny of foreign-owned social media platforms like TikTok by bi-partisan entities, underlining the importance of oversight in the digital content sphere.
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300 jaksoa
MP3•Jakson koti
Manage episode 409151770 series 1142104
Sisällön tarjoaa Franchise Today. Franchise Today tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
John Smolen, Senior Vice President of Global Distribution Sales at Atmosphere TV, joins us today to discuss the streaming platform’s benefits for franchises and businesses, like restaurants, bars, grills, taverns, and gyms.Atmosphere TV is known for replacing daytime TV in public spaces with engaging short-form content across 40+ channels and is recognized for its rapid growth and impact on customer engagement and incresed unit-level sales. Smolen, with a background transitioning from psychology to sales, outlines Atmosphere’s ad-supported revenue model that provides free, family-friendly programming, along with marketing tools enabling franchisors and franchisees, to manage content across various locations. The service’s ability to target specific audiences based on venue type enhances its value as an advertising platform, offering flexibility and affordability with no minimum investment constraints. The episode also touches upon the broader digital landscape, noting the scrutiny of foreign-owned social media platforms like TikTok by bi-partisan entities, underlining the importance of oversight in the digital content sphere.
…
continue reading
300 jaksoa
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