Building a Sustainable Fashion Blog

From Startup to Wunderbrand

In this episode, host Nick Kuhne welcomes Julie Moorhouse, founder and editor of Good Maker Tales, to discuss her journey from being a surveyor to creating a successful website dedicated to sustainable and ethical fashion. Julie shares her experiences with launching the website, the challenges she faced, and the strategies she used to grow traffic organically. She highlights the importance of SEO, particularly the Keyword Golden Ratio, and the necessity of creating strong, niche-focused content. Julie also touches on her new venture into sustainability consulting for startup brands, offering insights into her efforts to make an impact in the industry. Join us as we explore the ups and downs of building a brand that's both sustainable and influential!

https://goodmakertales.com/

00:00 Introduction and Guest Introduction

01:17 Julie's Background and Transition to Sustainable Fashion

03:39 Challenges and Learnings in Building a Website

07:13 SEO Strategies and Keyword Golden Ratio

11:22 Expanding the Brand and Future Plans

13:41 Personal Branding and Social Media Strategy

23:09 Sustainability Advocacy and Community Engagement

27:50 Conclusion and Contact Information

Sustainable Fashion, Digital Marketing, SEO, Keyword Golden Ratio, Sustainable Living, Sustainability Consulting, Ethical Fashion, Non-Toxic Fashion, Sustainable Branding, Brand Building, Niche Website, Fashion Marketing, Eco-Friendly Fashion, Online Brand Growth, Startup Journey, Sustainable Home, Green Building, Eco Lifestyle, Podcast Interview, Julie Moorhouse, Good Maker Tales, Nicholas Kuhne, Wunderbrand