Cody Mooney - Pliability & The Mindful Movement Market

Future of Fitness

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4M ago 47:57

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In this episode, Eric sits down with Cody Mooney and discusses his journey in the world of CrossFit, his role as the Director of Performance at Pliability, and the evolution of mobility training. From his early days in sports to competing in the CrossFit Games, Cody shares insights on the importance of functional fitness and mobility. He highlights how technology and education are becoming crucial in promoting human movement health. Cody also covers the business growth of Pliability, their focus on hyper-personalization, and their expansion into new markets like golf and running.

Episode Highlights:

Discovering CrossFit and Coaching
Competing in CrossFit Games
Joining Romwad and Pliability
The Importance of Mobility
Expanding Pliability's Reach
Consumer Experience with Pliability
Challenges in Adopting Mobility Routines
Trendy Therapies vs. Mobility
Educating on Natural Recovery
CrossFit Culture and Time Challenges
Market Opportunities and Expansion
Golf and Running Markets
Partnerships and Data Insights
Commercial and Community Outreach
Challenges and Future Goals

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