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Boosting Guest Experience and Sales: Strategies from Toast’s CMO Kelly Esten
Manage episode 441542287 series 2930439
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In today’s competitive restaurant landscape, having the right tools can make or break your guest experience. On this episode of Give an Ovation, Zack Oates talks to Kelly Esten, CMO of Toast, about the journey behind one of the industry’s leading POS systems and how it helps restaurateurs succeed by focusing on what truly matters: the guest experience. From automating marketing to building rugged hardware designed for the demanding restaurant environment, Kelly shares the strategies that Toast uses to help restaurants.
Zack and Kelly explore how automating marketing and using AI tools can help busy restaurateurs enhance their operations while staying focused on what they do best - serving their guests.
Luvut
1. Creating a Five-Star Guest Experience (00:00:00)
2. Building Guest Relationships for Loyalty (00:08:15)
3. Loyalty and Marketing Partnerships (00:13:52)
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