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The Data-driven Way To Win Customers' Hearts — Neil Hoyne | Examples of Using AI to Engage Customers, How to Build a Business Around Long-term Customer Relationships, How to Use Data to Understand Customer Needs

24:38
 
Jaa
 

From the archive: In this episode, we discuss the data-driven way to win customers' hearts. Our featured guest on the show is Neil Hoyne, best-selling author of the book "Converted" and Chief Strategist at Google.
Topics discussed in this episode:

  • How to view data as a language guiding customer interactions
  • The importance of personalization in customer engagement
  • Why trust in data usage is needed for strong consumer-business relationships
  • How to prioritize customer-centric strategies over tech trends like AI

Links & Resources
Website: https://neilhoyne.com/
Book: https://www.amazon.com/Converted-Data-Driven-Way-Customers-Hearts/dp/0593420659
LinkedIn: https://linkedin.com/in/neilhoyne
Twitter: https://twitter.com/neilhoyne
Get access to more free resources by visiting the podcast episode page at
https://t.ly/R36m-
Subscribe & Listen Everywhere:

Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google Podcasts
How did you like this episode? Send us a Text Message.

Founder's Sidekick Program - Discover the private business support solution for entrepreneurs to start or grow an online business. Visit ecommercecoffeebreak.com/start to get started.
Sign up for our free newsletter and become a smarter Shopify merchant.
We scour and curate content from 50+ news sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends.
Ideal for online sellers, merchants, marketers, and DTC brands on Shopify who want to stay informed but are short on time. Join free.

Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com

  continue reading

343 jaksoa

Artwork
iconJaa
 

From the archive: In this episode, we discuss the data-driven way to win customers' hearts. Our featured guest on the show is Neil Hoyne, best-selling author of the book "Converted" and Chief Strategist at Google.
Topics discussed in this episode:

  • How to view data as a language guiding customer interactions
  • The importance of personalization in customer engagement
  • Why trust in data usage is needed for strong consumer-business relationships
  • How to prioritize customer-centric strategies over tech trends like AI

Links & Resources
Website: https://neilhoyne.com/
Book: https://www.amazon.com/Converted-Data-Driven-Way-Customers-Hearts/dp/0593420659
LinkedIn: https://linkedin.com/in/neilhoyne
Twitter: https://twitter.com/neilhoyne
Get access to more free resources by visiting the podcast episode page at
https://t.ly/R36m-
Subscribe & Listen Everywhere:

Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google Podcasts
How did you like this episode? Send us a Text Message.

Founder's Sidekick Program - Discover the private business support solution for entrepreneurs to start or grow an online business. Visit ecommercecoffeebreak.com/start to get started.
Sign up for our free newsletter and become a smarter Shopify merchant.
We scour and curate content from 50+ news sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends.
Ideal for online sellers, merchants, marketers, and DTC brands on Shopify who want to stay informed but are short on time. Join free.

Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com

  continue reading

343 jaksoa

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