Marketplaces: Navigating the Digital Storefront Landscape with Vinny O'Brien

Growing Ecommerce – The Retail Growth Podcast

Get a heap of ecommerce & marketplace insights from Vinnie O'Brien, whose expertise from eBay to DTC brands sets the stage for a riveting discussion. Together with host Mike Ryan, he tackles the contrasting marketplace ecosystems across the US and EU, dissecting how these differences influence business tactics, and debates whether retail media networks are now indispensable in today's digital economy. For up-and-coming brands, Vinnie gives his seasoned perspective on navigating Amazon's platform and the discipline required to succeed. He also addresses the contentious emergence of marketplace software providers like Miracle. This episode is a must-listen for anyone in the e-commerce space looking to refine their strategy and understand the broader industry landscape.
We delve into the pivotal role operational excellence plays in the infancy of a brand, the cost of negative customer experiences on repeat business, and the strategic decisions that new brands face in an increasingly competitive digital arena. Whether you're a retailer, a brand owner, or an e-commerce enthusiast, these stories reveal the crucial elements of scaling and sustaining a profitable online presence.

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1. Marketplaces: Navigating the Digital Storefront Landscape with Vinny O'Brien (00:00:00)

2. E-Commerce Marketplace Insights and Strategies (00:00:10)

3. Marketplace Development and Operational Excellence (00:10:10)

4. Building Marketplace Stream for Global Expansion (00:14:59)

5. Challenges and Opportunities in E-Commerce (00:26:40)

6. E-Commerce Marketplace Trends and Strategies (00:36:45)

7. The Power of Connected TV (00:46:43)