Episode #361: Amira Polack, Struct Club, CEO

HALO Talks: Elevating Wellness

Struct Club brings structure to music-inspired fitness instruction. By providing software for gyms, studios, and their instructors, Struct Club's simple app & unrivaled programming database streamline the entire process of delivering impeccable group exercise classes. In 2018, Amira incorporated Struct Club out of Harvard Business School, where she both got her MBA and began teaching indoor cycling classes at their gym. Coming from a prior career in enterprise software, she found that instructors lacked a modern tool to 'hit play & go' with facility-standard workout plans, playlists, and coaching scripts. "There should be an app for this," she thought. Class intelligence should be shared, and even predictive of individual styles based on personal preferences. Pollack continued, "Everybody deserves a great experience. That's what we want to provide as an industry. Losing 60% of our clients in one week, for example? That's just a disastrous business problem." Today, Struct Club's app is known by thousands of instructors in over 60 countries as their "karaoke machine" for class. But under the hood, Struct Club has a killer data engine that can fully automate a SoulCycle-esque DJ-ing & choreography process for a gym, studio, or club according to their own unique method, brand style, & rules. Check out Struct Club's quick Overview Deck for owners, franchisors, &/or decision-making operators.

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