Episode 270: How to Run an Effective Marketing Meeting

Hire and Empower with Molly McGrath

In this episode, Molly specifically targets how many law firms fall short in their marketing efforts due to a lack of structure and leadership in their weekly marketing meetings. By emphasizing the importance of a clear, concise agenda and the involvement of all team members—not just the attorney—Molly outlines how to transform these meetings into powerful tools for business growth. Learn how to manage meaningful metrics, foster accountability, and ensure every participant walks away with a clear understanding of their action items.

Key Takeaways:

• Team-Led Meetings: Effective marketing meetings should be led by team members, not attorneys, to maintain focus and productivity.

• Clear, Focused Agenda: A structured agenda with a timer promotes accountability and prevents the meeting from veering off-topic.

• Analytical Approach: Center discussions around data, analytics, and strategic plans instead of subjective opinions and feelings.

• Frontline Insights: Involving intake coordinators and client service teams provides crucial insights into what’s working and what’s not.

• Accountability and Action: Assign ownership to tasks with clear deadlines to ensure follow-through and continual progress.

Quote for the Show: "We are talking about analytics. We are talking about percentages. It is all data and information, not thoughts and feelings." - Molly McGrath

Links

• Website: https://hiringandempowering.com/

• Facebook: https://www.facebook.com/hiringandempowering

• LinkedIn: https://www.linkedin.com/company/hiring&empoweringsolutions/

• Law Firm Admin Bootcamp: https://www.lawfirmadminbootcamp.com/

• Emotional Intelligence Training for Law Firms: https://www.lawfirmadminbootcamp.com/Emotional-Intelligence

• Get Fix My Boss Book: https://amzn.to/3PCeEhk

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