How Caroline Crawford Thinks About Humanizing B2B Brands in the Digital Age

How Leaders Think with Kenny Lange

Kenny Lange sits down with Caroline Crawford, highlighting the importance of integrating marketing with business development. They touch on the challenges of humanizing B2B brands, the trend of mass personalization, and the role of AI in streamlining marketing processes without losing the human touch.

Other places to find the “How Leaders Think” podcast:

* Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807

* Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh

* Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2tlZXAtcmlzaW5nLXdpdGgta2VubnktbGFuZ2U=

* Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b

* YouTube: https://www.youtube.com/@KennyLange/podcasts

* Website: https://howleadersthink.kennylange.com/

Caroline Crawford Resources:
LinkedIn: www.linkedin.com/in/ccrawford22
Instagram: https://www.instagram.com/cultiveightcomms/tagged/
Podcast: https://open.spotify.com/show/4w4bYb1b42N99I9sQFk0fK
Website: https://www.cultiveightcommunications.com/

Caroline has a free 3 step guide to cultivate your competitive edge.
Get it here: https://www.cultiveightcommunications.com/competitive-marketing-guide

#MarketingInsights #AIInMarketing #BusinessDevelopment #CustomerEngagement

• (00:00) - Marketing as influence, shaping conversations for impact.
• (04:52) - Deeper marketing integral to business development success.
• (08:26) - Internal communications vital for effective marketing integration.
• (12:33) - Direct-to-consumer faces volume challenges, b2b: trust.
• (16:44) - AI improves content generation but lacks personalization.
• (17:54) - AI can aid but human insight essential.
• (21:46) - Identify inefficiencies, integrate AI, streamline marketing processes.
• (25:59) - GPT replaced dad, saved money with AI.
• (29:03) - LinkedIn boosts personal stories over business acumen.