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Interview Your Customers to Find Relatable Language for Ads | Putting B2B Influencers On Your Payroll
Manage episode 421217578 series 3444054
Sisällön tarjoaa cody+acclaim@schneidermedia.co and Cody Schneider. cody+acclaim@schneidermedia.co and Cody Schneider tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
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Summary
In this episode, we dive into how today's digital marketing is all about creative-led ads that really click with your audience. Liam Dunne shares his secret sauce of interviewing customers and using AI to craft killer ad campaigns. We also chat about the rise of user-generated and influencer content in B2B, with companies like Cognizant leading the way. Plus, we touch on the magic of repurposing content across different platforms to get the most bang for your buck. And don't miss the bit about how raw, personal content can build trust and make your marketing feel more human.
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Key Takeaway Timestamps:
(05:56) Paid advertising today is mostly creative-led, focusing on resonating with the target audience to succeed.
(12:36) Conversations with industry experts through content creation can lead to higher trust and conversions.
(20:17) Having a strong narrative and being present across multiple platforms can positively impact conversion rates in paid media
(28:36) Content marketing is a powerful tool for creating demand and building trust, even though it may be harder to measure its impact
(37:34) Going back to marketing fundamentals and focusing on business outcomes can provide more valuable insights than obsessing over complete visibility in analytics.
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Host Links
https://investorupdate.beehiiv.com/subscribe
https://twitter.com/codyschneiderxx
https://www.linkedin.com/in/codyxschneider/
https://www.drafthorseai.com/
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Guest Links
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