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E56: Having a Marketing Strategy with Jessica Shirra
Manage episode 435554483 series 3574100
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CMO School
Jess Shira is a fractional CMO who helps businesses with their marketing strategies. She shares her background and journey to becoming a fractional CMO, as well as her passion for supporting and connecting with others in the industry. Jess also discusses the importance of having a marketing strategy, being flexible in a rapidly changing digital landscape, and the value of community and networking. She offers insights into when it makes sense for a company to hire a fractional CMO and provides tips for individuals looking to grow their businesses through social media.
00:00
Introduction and Apologies
01:14
Jess's Background and Journey
10:04
Navigating the Rapidly Changing Digital Landscape
13:43
The Importance of Budget and Community
21:18
When to Hire a Fractional CMO
25:12
Offering Tips and Advice on Marketing
26:38
Tips for Growing Your Business Through Social Media
28:11
Closing Remarks and Contact Information
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