How Building an Online “University” Led to Record-breaking Medical Device Growth | Marc Frechette

LifeSci Continuum with Bill Schick

Follow Bill: https://www.linkedin.com/in/founderandcdo/
Contact Bill: https://meshagency.com/lets-connect/
Video Podcast: https://www.youtube.com/@BillSchickFCMO
Audio Podcast: https://www.buzzsprout.com/2380430
Follow Marc: https://www.linkedin.com/in/digitalmktggeek/
About Marc: Marc is a veteran digital marketing and communications professional with a proven record in medical devices, consumer goods, and industries ranging from industrial robotics to liquor and wine. He is shamelessly scientific & unapologetically passionate.
In this episode, I’m joined by Marc, a digital marketing and communications veteran with extensive experience in medical devices. We dive deep into how he built a groundbreaking online “university” providing continuing education (CE) credits for respiratory therapists.
Marc walks us through the step-by-step process of transforming an in-person training model and webinars into a scalable online platform that not only drove product growth but became a powerful marketing tool. If you’ve ever wondered how education can be maximized for growth, this episode is a must-listen for life sciences marketers.
Marc explains how his company transitioned from in-person training and sporadic webinars to creating an on-demand online academy accredited to offer CE credits for respiratory therapists and nurses.
He emphasizes the importance of treating education as a product—one that requires attention to user engagement, content refreshment, and alignment with professional requirements. Marc shares how this strategy led to a habit-forming educational model, built trust with key audiences, and significantly expanded the company’s market reach. We explore the impact of sustainable, targeted education as a marketing tool, focusing on growth through value creation rather than traditional promotions.
Tune in to learn how this approach can revolutionize niche markets, drive product adoption, and foster long-term customer relationships.
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