Flourishing Design In A Regulated Space: Creating Impactful Products In Banking

Lost In Transformation

Chooake Wongwattanasilpa leads design and user experience at DBS, awarded the World’s Best Bank. Listen to his story on the impact of design on businesses, about his work as Chief Design Officer in the banking space, what he thinks about fintech startups, and what matters most to him when hiring designers.

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1. Flourishing Design In A Regulated Space: Creating Impactful Products In Banking (00:00:00)

2. What was the situation like when Chooake came in to DBS? (00:01:34)

3. Why did they see the need at DBS for design or user experience to be bigger? (00:03:01)

4. How is user experience related to driving digital transformation within the company? (00:04:14)

5. Was is hard to get a business leader to buy into the importance of design? (00:07:02)

6. Where was actually the problem that Chooake solved at the very beginning? (00:08:21)

7. For Chooake now, as a Chief Design Officer, what is the purpose of the journey and what does he want to achieve? (00:12:41)

8. What does Chooake think about the next 10 years of banking and the whole FinTech startup scene? (00:15:18)

9. What mistakes were there along the way? (00:16:16)

10. How does Chooake work together with a development team? (00:18:39)

11. How does he collaborate with the business units? What are the touchpoints? (00:20:47)

12. How did he grow the design team and how does it look like today? (00:22:23)

13. Looking for people who bring the positive energy - what does Chooake care about when hiring a person? (00:25:48)

14. How does he measure the impact that they're having in the organization? (00:28:51)

15. Change in the perspective of the design and its role. (00:32:45)

16. How does designers work save people's lives sometimes? (00:36:22)