))
How Matt Paulson scaled MarketBeat to $25m a year
Manage episode 393619756 series 3358799
Sisällön tarjoaa JR Farr and Lemon Squeezy. JR Farr and Lemon Squeezy tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Today we’re joined by Matt Paulson, who is the founder and CEO of MarketBeat, a financial media company with their main newsletter, MarketBeat Daily being sent out to over 4m subscribers. They do over $25m in revenue and has over 15 employees and have seen rapid growth over the past few years. JR and I speak to Matt about his origin story, how COVID almost 4x’d the business, Matt’s advice to people starting out with a newsletter today and why he’s so involved in the local startup community.
Timestamps
- 00:00 Intro
- 00:58 Why Matt has a private jet
- 03:55 Matt's origin story
- 08:45 From finance blogger to MarketBeat
- 10:24 Avoiding platform risk
- 11:39 Why Matt left his job to go full-time on MarketBeat
- 15:19 Growing MarketBeat
- 17:13 How a $25m newsletter business operates
- 20:24 Huge growth during COVID
- 25:02 Spending $3m on a new office
- 27:10 The newsletter craze
- 29:14 Different advertising models for newsletters
- 33:45 Matt's advice on starting a newsletter
- 37:39 Why Matt invests in the Sioux Falls startup community
- 43:21 How Matt spends his free time
- 44:04 Final takeaways
As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven— brought to you by LemonSqueezy.com.
If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy.
52 jaksoa
Jaa
