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Landing Pages and A/B Testing to Win at Media Buying
Manage episode 338971990 series 3275572
Ashvin Melwani is the co-founder and CMO of supplement company Obvi. Like most DTC brands, the recent changes with Facebook ads have hit them hard, but they managed to emerge from those challenges with quite a bit of success, mostly by focusing on A/B testing and landing pages.
In this episode, we discuss how Obvi reduced their Cost Per Acquisition (CPA) by 57% through landing pages and on-site testing, how long it took them to get results from optimization, and Ash's top tips for brands looking to boost ad performance through CRO and landing pages.
42 jaksoa
Manage episode 338971990 series 3275572
Ashvin Melwani is the co-founder and CMO of supplement company Obvi. Like most DTC brands, the recent changes with Facebook ads have hit them hard, but they managed to emerge from those challenges with quite a bit of success, mostly by focusing on A/B testing and landing pages.
In this episode, we discuss how Obvi reduced their Cost Per Acquisition (CPA) by 57% through landing pages and on-site testing, how long it took them to get results from optimization, and Ash's top tips for brands looking to boost ad performance through CRO and landing pages.
42 jaksoa
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