Marketing Strategy for the Overwhelmed Entrepreneur

My Weekly Marketing

Feeling overwhelmed with your marketing strategy? In this episode, I dive deep into the chaos of marketing for small business owners. With over three decades of experience, I've learned the ins and outs of the marketing world and share my personal journey from feeling swamped to developing a structured approach. I introduce my unique Trail to the Sale™ framework, designed to simplify your marketing efforts and align them with your business goals. This episode is packed with practical advice, from understanding your ideal customer to creating content pillars and prioritizing revenue-generating activities.
I break down my tried-and-true methods into manageable steps, ensuring you can start taking action immediately. Whether you're struggling with where to start or how to stay focused, this episode offers a clear roadmap to navigate the marketing maze. Plus, don’t miss the free marketing playbook download available in the show notes, which walks you through each step of the Trail to the Sale™. Tune in and transform your marketing strategy from chaotic to strategic with my guidance!

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1. Marketing Strategy for the Overwhelmed Entrepreneur (00:00:00)

2. Introduction and Overwhelm in Marketing (00:00:27)

3. The Importance of a Marketing Strategy (00:01:58)

4. The Trail to the Sale™ Framework (00:02:26)

5. Steps to Simplify Your Marketing Efforts (00:05:22)

6. Creating Content Pillars (00:10:34)

7. Tracking Progress and Making Adjustments (00:12:29)