Hello Cider, Can I Call You George? (George Poole aka Cider George, Cider Branding Design Discussion)

Neutral Cider Hotel

Join hosts Gabe Cook, _____ __________ and Martyn Goodwin-Sharman as they all turn up and record another episode of the Neutral Cider Hotel!

First, Gabe went filming for CAMRA, Martyn released his rarely name-checked In Touch 2 with Pilton, and Grant? Well... you’ll hear!

This week’s guest is one of the bright young talents of British Cider advocacy. Only a year out of University where he studied Graphic Design, Cider George has already worked for the likes of Crafty Nectar, Nightingale Cider and the Discover Cider Campaign. Sitting alongside a day job in a design agency, this cider fanatic blogs, judges and has co-founded the brand new Bristol Cider Club!

The guys chat about everything branding; Fred Durst’s facial hair, feeling bad for the aliens on the can, scary dogs on the bottle, synonymous triangles, a knock about previous guests, peacocks, moustaches and the problem with Yokels! The tasting is varied, covering a lot of ground, from The Newt’s 2018 Dry Cyder, ‘Cider?’ vs OLICID, and the classic branding of Heck’s and Dunkerton’s, this is one that’s a lot up front, with the contents to back it up.

Finally, it’s back to the listener responses, as Martyn throws out a question; what are your favourite ciders for branding? Featuring Gabe’s history lesson on cider and pigs, and finishing

THE TEAM
Gabe is a cider expert: The Ciderologist / Substack
Grant owns a cider shop: Aeble Cider Shop
Martyn loves to write about cider: CiderShit

Executive Producer/Editor: Scott Riggs
Music: Billy Kennedy
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