How to Build a Sales Process that Converts with Benjamin Brown

Never Been Promoted

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Never Been Promoted Podcast with Thomas Helfrich

Benjamin Brown, shares his journey from growing up in a military family to becoming a successful sales consultant and author. Known for his no-nonsense approach to sales, Benjamin provides actionable insights into the art of selling, overcoming objections, and closing deals effectively.
About Benjamin Brown:

Benjamin Brown is the founder of 360 Sales Consulting, a company dedicated to helping small business owners and sales professionals improve their sales processes and achieve higher conversion rates. With over 20 years of experience in sales, Benjamin has a deep understanding of what it takes to succeed in the competitive world of selling. He is also the author of "Master the Art of Closing the Sale," a book that outlines his proven strategies for closing deals and boosting sales performance.
In this episode, Thomas and Benjamin discuss:

• Growing Up in a Military Family: Benjamin shares how his upbringing in a military family influenced his discipline, work ethic, and approach to sales. He talks about the importance of structure and consistency in achieving success in any field, particularly in sales.
• The Art of Closing Sales: Benjamin delves into the key principles of closing sales, including how to handle objections, the importance of listening to clients, and the strategies that can turn a "no" into a "yes." He emphasizes the need for persistence and the ability to adapt to different selling environments.
• Building a Successful Sales Process: Benjamin explains the importance of having a structured sales process and how it can help sales professionals achieve consistent results. He shares tips on how to create a process that is both flexible and effective, allowing salespeople to tailor their approach to different clients while maintaining a high level of performance.

Key Takeaways:

• Discipline and Consistency

Success in sales requires discipline and consistency. Benjamin’s military background taught him the importance of these qualities, and he applies them to his sales strategies to achieve predictable outcomes.

• Overcoming Objections

One of the biggest challenges in sales is overcoming objections. Benjamin shares his techniques for handling objections with confidence and turning potential rejections into successful deals.

• Creating a Winning Sales Process

A well-defined sales process is crucial for success. Benjamin’s insights into how to build and refine a sales process can help sales professionals increase their conversion rates and close more deals.
"Sales is about discipline and consistency. If you can master these, you can succeed in any selling environment." — Benjamin Brown

CONNECT WITH BENJAMIN BROWN:
Website:https://www.360salesconsulting.com/
LinkedIn:https://www.linkedin.com/in/360sales/
CONNECT WITH THOMAS:
X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko |

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