#48: "Selling" Social Science with Daniel Pink

Opinion Science

Daniel Pink is a bestselling author who uses social science research to explore big questions about what it means to be human. He’s written six books, and a new one comes out in February—The Power of Regret. You can also check out his Masterclass on sales and persuasion. In our conversation, Dan gives a look into his writing process. How does he go from an idea for a book to the final product? And how does he draw on social science along the way? This was a super fun chat—check it out!

Things that come up in our conversation:

• Scapple: a mind-mapping app that Dan uses.
• The psychology of counterfactual thinking (see Smallman & Summerville, 2018)
• Classic social influence study on reusing hotel towels (Goldstein, Cialdini, & Griskevicius, 2008)
• “Paper Lion” by George Plimpton
• Stumbling on Happiness by Dan Gilbert
• How to Change by Katy Milkman

Check out my new audio course on Knowable: "The Science of Persuasion."

Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.

For a transcript of this episode, visit this episode's page at: http://opinionsciencepodcast.com/episodes/
Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.