15. How to Choose a Profitable Niche

Podcasting Moms in Business: Tips for Audience Growth, Content Creation, Selling Offers, Client Attraction, Online Marketing, Business Growth for Mompreneurs

*If you are listening to this show after 10/1/24 - this episode was a part of Bold Mama Boundaries (the previous show) - since then there has been a rebrand - but the information in this episode is still relevant to helping mompreneurs thrive in every aspect of their lives!*
In this episode, Whitney Gardner discusses the importance of choosing a profitable niche for your online or coaching business. She shares her own struggles with finding the right niche and emphasizes the need for alignment and passion. Whitney provides a step-by-step process for choosing a profitable niche, including identifying your interests and strengths, understanding your ideal client, and researching market demands. She also highlights common mistakes to avoid when choosing a niche.
Takeaways

• Choosing a profitable niche is crucial for the success of your coaching business.
• Your niche should be aligned with your interests, strengths, and passions.
• Understanding your ideal client and their specific problems is essential in choosing a niche.
• Researching market demands and testing your niche is important before committing to it.
• Avoid common mistakes such as being too broad, not targeting a specific demographic, and choosing a niche solely based on passion.

Chapters
00:00 Introduction and Importance of Choosing a Profitable Niche
04:15 Defining a Niche and Common Mistakes
08:59 Step-by-Step Process for Choosing a Profitable Niche
13:05 Staying Flexible and Open to Pivoting in Your Niche
16:21 The Key Foundation: Choosing the Right Niche

Resource Link(s):

1. Want to see if your podcast content is effectively driving business growth? Download the FREE Podcast Content Success Scorecard here to find out.
2. Want to determine what you may be missing to maximize business profits with your podcast content? Book a FREE Podcast Content Strategy Session with Whitney. Hurry - spots are limited!
3. Want to connect with Whitney? Send her a DM on Instagram! Or send her an email @ [e-mail].