How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
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Sisällön tarjoaa Richard Chataway and The Association for Business Psychology. Richard Chataway and The Association for Business Psychology tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
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Episode 28: Brand resilience in turbulent times – A conversation with Nathalie Nahai, author of Business Unusual
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Manage episode 338640964 series 3280340
Sisällön tarjoaa Richard Chataway and The Association for Business Psychology. Richard Chataway and The Association for Business Psychology tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
In a wide-ranging discussion with Rob Feltham, Nathalie shares her insights into factors that help make some businesses and brands resilient and sustainable in competitive markets and during challenging times. Topics covered include the Thoughtful Marketing movement, the interaction of values-based consumer choices and purchasing power, and the market dominance of some global brands.
Nathalie’s background in human behaviour, web design and the arts offer a unique vantage point from which to examine the complex challenges we face today. Her best-selling book: Webs Of Influence: The Psychology of Online Persuasion has been adopted as the go-to manual by business leaders and universities alike, and her new book, Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience, has been described as “One of the defining business books of our times”. A behavioural science advisor and host of The Hive Podcast, Nathalie helps clients including Google, Accenture, Unilever and Harvard Business Review, to ethically apply behavioural science principles to enhance their business.
Rob Feltham is Podcast Editor of The ABP.
…
continue reading
Nathalie’s background in human behaviour, web design and the arts offer a unique vantage point from which to examine the complex challenges we face today. Her best-selling book: Webs Of Influence: The Psychology of Online Persuasion has been adopted as the go-to manual by business leaders and universities alike, and her new book, Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience, has been described as “One of the defining business books of our times”. A behavioural science advisor and host of The Hive Podcast, Nathalie helps clients including Google, Accenture, Unilever and Harvard Business Review, to ethically apply behavioural science principles to enhance their business.
Rob Feltham is Podcast Editor of The ABP.
42 jaksoa
MP3•Jakson koti
Manage episode 338640964 series 3280340
Sisällön tarjoaa Richard Chataway and The Association for Business Psychology. Richard Chataway and The Association for Business Psychology tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
In a wide-ranging discussion with Rob Feltham, Nathalie shares her insights into factors that help make some businesses and brands resilient and sustainable in competitive markets and during challenging times. Topics covered include the Thoughtful Marketing movement, the interaction of values-based consumer choices and purchasing power, and the market dominance of some global brands.
Nathalie’s background in human behaviour, web design and the arts offer a unique vantage point from which to examine the complex challenges we face today. Her best-selling book: Webs Of Influence: The Psychology of Online Persuasion has been adopted as the go-to manual by business leaders and universities alike, and her new book, Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience, has been described as “One of the defining business books of our times”. A behavioural science advisor and host of The Hive Podcast, Nathalie helps clients including Google, Accenture, Unilever and Harvard Business Review, to ethically apply behavioural science principles to enhance their business.
Rob Feltham is Podcast Editor of The ABP.
…
continue reading
Nathalie’s background in human behaviour, web design and the arts offer a unique vantage point from which to examine the complex challenges we face today. Her best-selling book: Webs Of Influence: The Psychology of Online Persuasion has been adopted as the go-to manual by business leaders and universities alike, and her new book, Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience, has been described as “One of the defining business books of our times”. A behavioural science advisor and host of The Hive Podcast, Nathalie helps clients including Google, Accenture, Unilever and Harvard Business Review, to ethically apply behavioural science principles to enhance their business.
Rob Feltham is Podcast Editor of The ABP.
42 jaksoa
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